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sunzinet wins boesner as new customer


boesner GmbH holding + innovations, European market leader for professional artists' supplies, has chosen the Cologne-based digital agency sunzinet AG after a multi-stage selection process. The lead agency for digital transformation is responsible for the relaunch of the international boesner webshop based on Shopware Enterprise and TYPO3 and also supports the company in digital marketing.

sunzinet gewinnt boesner als Neukunden

The selection process took about a year and consisted of three pitch stages with different requirements. sunzinet was able to assert itself and thus secure a budget in the mid-six-figure range as well as long-term support for boesner's e-commerce activities.

Webshop with future-proof technology

A special requirement of the project is the transfer of the in-house data management solution into the scalable open-source solutions Shopware Enterprise and TYPO3. This facilitates further developments and adaptations in the future. Another goal is to standardize the different language presences and to merge shop and corporate pages in a clear and structured menu.

Creation of an optimal sales channel

"We are very pleased that boesner has decided to work with us. The company has made a name for itself throughout Europe, which is associated with the highest quality. The new webshop will provide further impulses to the growth course of boesner on the digital market," says Alex Gruhler, Managing Director of sunzinet AG.

About boesner

Founded in 1982, boesner is one of Europe's leading wholesalers and retailers for professional artists' supplies with locations in Germany, Austria, Switzerland, Denmark, Sweden and France. With more than 26,000 articles, the boesner product range offers an extensive selection, ranging from paints and brushes to picture frames and art books. The company has 40 branches, an international mail order service and a magazine and book publisher (ars momentum Kunstverlag). The superior organisation of the boesner group is boesner GmbH holding + innovations, which provides central services for the branches.

Last update: 16.01.2020


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Simona Mayer | Business Development | sunzinet AG
Simona MayerBusiness Development