6 industries, 1 clear message: How we made Niedax Group's expertise tangible

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The project

Turning invisible infrastructure into a compelling story

Cable management is often invisible – and yet indispensable. Whether in industrial plants, wind farms, data centers, or high-rise buildings: without safe and efficient cable routing, everything comes to a standstill.

The Niedax Group has been ensuring the reliable flow of power and data for decades. Their solutions are deployed across a wide range of industries, each with its own unique challenges. In the industrial sector, for example, high load capacity and safety are often paramount, while the IT sector demands flexible systems that allow for rapid adjustments.

The focus of this project was to clearly and compellingly communicate the industry-specific products and solutions of the Niedax Group. The goal was to develop and implement a content strategy that not only makes the company's industry expertise visible but also tangible.

  • Services

    Digital Design

  • Target industries

    Industry, Energy, Oil & Gas, Building, Infrastructure & Transport, Information Technology 

     

  • Project highlight

    Translating complex cable management solutions into tailored industry narratives across six target markets. 

     

  • Project Timeline

    August 2023 – February 2025

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The goal

Claiming the leadership position across every target market

As part of the project, content packages were to be created for six of the Niedax Group's target industries: Industry, Energy, Oil & Gas, Building, Infrastructure & Transport, and Information Technology. The content needed to make it clear: Niedax has the right solution for every industry challenge.

The project's objectives included:

  • Expanding industry leadership: Being recognized as the first point of contact in all target industries.
  • Communicating industry-specific added value: Presenting services and solutions in a way that every target group understands.
  • Consolidating the position as a global player: Confidently communicating international presence and decades of experience.
  • Driving new customer acquisition: Addressing new target groups and further developing existing markets.

Our approach: From analysis to the finished industry packages 

The products and services of the Niedax Group are complex. Preparing them for the various target groups required a clear plan and close coordination with the client.

Our experts proceeded as follows:

  • A man and a woman are standing next to a small table, both looking at a tablet the woman is holding. The man is smiling and wearing a light blue shirt, while the woman is dressed in a dark blue blouse and black pants. They appear to be engaged in a discussion or collaboration. The background features a modern office space with warm lighting.

    In a joint kickoff meeting, we clarified the goals of the Niedax Group and the specific characteristics of each target industry.

  • A woman standing in front of a vibrant and colorful wall with abstract art. She is smiling, looking off to the side, and dressed in a patterned blouse with multiple necklaces. The artwork behind her features bold pink and yellow brushstrokes. The woman appears relaxed and happy in the creative, energetic setting.

    We defined the core messages and determined which formats were best suited for each industry. 

  • Three people gathered in a relaxed, modern office space. A woman with short blonde hair is holding a smartphone and showing something to a man sitting beside her, who is smiling as he looks at the screen. The woman on the right, with dark hair, is also smiling and appears to be enjoying the moment. The background includes greenery and a stylish interior with a reflection of a kitchen. The overall atmosphere is friendly and collaborative.

    Our experts developed structures, texts, and visual ideas that clearly convey the added value of the solutions. 

  • A man and a woman sit together on a couch, looking at a tablet that the man is holding. The man wears a white long-sleeve shirt and dark pants, smiling as he shows the screen. The woman, wearing a striped shirt and dark jeans with white sneakers, points at the tablet and appears engaged. The setting is a modern office or lounge area with a plant, artwork, and glass partitions in the background.

    We created texts, designs, illustrations, videos, and animations – tailored precisely to each target group.

  • A man in a pink and white striped shirt points toward an off-camera screen while speaking. Beside him, a smiling woman in a white top and dark vest looks in the same direction, suggesting a collaborative discussion in an office setting.

    In regular meetings, we reviewed interim results, fine-tuned details, and prepared the industry packages for deployment. 

A man and a woman are standing next to a small table, both looking at a tablet the woman is holding. The man is smiling and wearing a light blue shirt, while the woman is dressed in a dark blue blouse and black pants. They appear to be engaged in a discussion or collaboration. The background features a modern office space with warm lighting.
A woman standing in front of a vibrant and colorful wall with abstract art. She is smiling, looking off to the side, and dressed in a patterned blouse with multiple necklaces. The artwork behind her features bold pink and yellow brushstrokes. The woman appears relaxed and happy in the creative, energetic setting.
Three people gathered in a relaxed, modern office space. A woman with short blonde hair is holding a smartphone and showing something to a man sitting beside her, who is smiling as he looks at the screen. The woman on the right, with dark hair, is also smiling and appears to be enjoying the moment. The background includes greenery and a stylish interior with a reflection of a kitchen. The overall atmosphere is friendly and collaborative.
A man and a woman sit together on a couch, looking at a tablet that the man is holding. The man wears a white long-sleeve shirt and dark pants, smiling as he shows the screen. The woman, wearing a striped shirt and dark jeans with white sneakers, points at the tablet and appears engaged. The setting is a modern office or lounge area with a plant, artwork, and glass partitions in the background.
A man in a pink and white striped shirt points toward an off-camera screen while speaking. Beside him, a smiling woman in a white top and dark vest looks in the same direction, suggesting a collaborative discussion in an office setting.

The result

Tailor-made content that makes services visible and tangible

 

  • Landing Pages: Each industry received its own page, clearly presenting relevant solutions, products, and references. Concise texts, clear structures, and targeted calls-to-action guide visitors directly to the information they need.
  • Illustrations: Whether as static graphics or animations, the illustrations visualize complex processes and technical solutions at a glance. This makes even demanding content easily accessible to diverse target groups.
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The result

Tailor-made content that makes services visible and tangible

 

  • Brochures: Compact and well-structured, they summarize the essentials. They offer a quick overview of services, technical details, and application examples, making them ideal for sales conversations and events.
  • Videos: Short, compelling films provide insights into projects, products, and fields of application. They vividly convey technical content while sparking interest – whether for the website, social media, or use at trade fairs.

Added value

How the new content gives the niedax group a genuine competitive advantage 

With the new content, the Niedax Group not only gains visibility but also further expands its market position and reaches new target groups.

The company benefits in the following ways:

  • Clear positioning: The industry packages demonstrate what the Niedax Group stands for in each market and which solutions it offers.
  • Understandable communication: Complex technical content is prepared in a way that makes it easily accessible to different target groups.
  • Brand strengthening: A consistent design and uniform messages create a clear, recognizable brand image.
  • Sales support: Brochures, videos, and illustrations provide the sales team with precisely tailored materials for customer meetings and trade fairs.
Marina Reufels Niedax Group
Marina Reufels Managing Director, Marketing & Digitalisation

SUNZINET translated complex requirements into content tailored to every target group.

SUNZINET understood the requirements of the various target groups and translated them into tailored content. The constant coordination and structured approach ensured that every detail was right. This allows us to present our industry expertise clearly, understandably, and convincingly – across all target markets.

About Niedax

The Niedax Group is one of the world's leading manufacturers of cable routing systems. With locations in over 30 countries and 81 branches worldwide, the company employs approximately 2,800 people and is continuously expanding its global presence.

Does your expertise need more visibility?

We help companies translate complex products, services, and technologies into content that drives understanding, trust, and growth. Let's discuss how we can help you tell your story.

Simply fill in the form to arrange an initial, no-obligation meeting and we will get back to you within 24 hours on working days.

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Kilian Stein

Business Development Manager

stein.kilian@sunzinet.com