A sky scene showing soft, wispy clouds at sunset or sunrise. The clouds are illuminated with warm shades of orange and pink, contrasting against a blue sky, creating a calm and serene atmosphere. | Digital Visibility SUNZINET
      A woman with dark brown hair sits on a gray couch, holding a laptop and smiling as she engages in a conversation. She is wearing a black blazer over a light top and a wristwatch. The setting appears to be a modern office or meeting area with neutral décor and blurred background elements suggesting plants and furniture. | Digital Visibility SUNZINET

      25+ Years of experience, 160 Experts in 3 Countries

      Agency for Digital Visibility

      A strong digital presence isn't a one-time launch — it's a continuous journey. We help you design the right foundation, build it with precision, and grow your digital visibility into a measurable competitive advantage. 

      Contact us now

      What is your biggest challenge?

      Find the solution that best suits your current situation.

      Contact us now
      • Content Management System - CMS Agentur und Headless CMS Agentur SUNZINET

        Global-Site challenge

        You're running websites across multiple markets, languages, or franchise locations — and the cracks are showing. Brand inconsistency, duplicated content work, and no single source of truth are creating hidden costs.

        Solution:

        Bring everything together with a unified platform that keeps your brand consistent, eliminates duplicated effort, and gives every market a single source of truth.

      • Headless Content Management System - CMS Agentur und Headless CMS Agentur SUNZINET

        Legacy Platform Problem

        Your current platform made sense when you chose it. Now it’s slow, fragile under load, and holding your team back. Every workaround adds more complexity — and you’re facing another rebuild sooner than you’d like. 

        Solution:
        Rebuild on a future-ready architecture designed to scale with your business, handle tomorrow’s demands, and avoid another costly rebuild in just a few years.
      • Ein schwarzer Pfeil mit grünem Akzent bewegt sich nach oben und rechts und symbolisiert die Fähigkeit von Sunzinet, als digitale Marketingagentur das Geschäft zu beschleunigen. - CMS Agentur und Headless CMS Agentur SUNZINET

        The Digital ROI Gap

        Your website exists but isn’t generating enough leads. Campaigns take too long to launch, and editors remain dependent on developers — creating friction across teams and slowing down growth. 

        Solution:

        Transform your website into a measurable growth channel with a platform and strategy that empower teams. Track performance,  accelerate campaign delivery, improve CRO, generate new leads, and clearly review business impact.

      Our Customers: We are growth partners of

       

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      Our services for sustainable digital visibility

      Design

      Before anything is built, we align on strategy, structure and brand. This is where risks are caught and opportunities are defined.

      The target symbol in black with green accents. | Digital Visibility SUNZINET

      Digital Presence Strategy

      • Channel prioritisation & audience analysis

      • KPI definition & growth milestones

      • Strategic digital roadmap

      Browser icon as a symbol of web development. | Digital Visibility SUNZINET

      Technical Architecture

      • CMS evaluation & selection (TYPO3, Storyblok, Contentful)

      • MACH-based technology decisions

      • Scalable, future-proof infrastructure

      Browsers featuring a trophy as a symbol of awards. | Digital Visibility SUNZINET

      Brand & Positioning

      • Brand audits & competitive analysis

      • Identity, tone of voice & positioning

      • Style guides & corporate design systems

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      UX & UI Design

      • Interactive prototyping & user testing

      • User journeys & information architecture

      • Reusable design systems & pixel-perfect UI

      Build

      We turn strategy into a high-performance, accessible digital product — built to last, not to be rebuilt in two years.

      A laptop and two mobile phones as a symbol of digitalisation. | Digital Visibility SUNZINET

      Headless CMS & Website

      • Scalable CMS development (TYPO3, Storyblok, Contentful)

      • Headless architectures & omnichannel delivery

      • Multi-domain & complex content structures

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      Search Engine Optimization

      • Technical SEO audits & fixes

      • On-page optimisation & internal linking

      • High-quality backlink profile

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      Custom Portal Development

      • Bespoke platforms & customer portals

      • System integrations & API development

      • B2B e-commerce & digital workplaces

       

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      Digital Accessibility

      • WCAG 2.2 & BFSG compliance

      • GDPR-compliant data protection

      • Secure authorisation & access control

      Grow

      A launched website is only the beginning. We grow your digital visibility through strategic content, ongoing optimisation, and data-driven marketing that turns traffic into loyal customers.

      A laptop and two mobile phones as a symbol of digitalisation. | Digital Visibility SUNZINET

      Performance & Conversion

      • Paid media campaigns (Google Ads, social)

      • Lead generation funnels & landing page optimisation

      • Performance tracking & continuous refinement

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      Content Strategy & Creation

      • Data-driven content planning & topic authority

      • Copywriting & multimedia content production

      • AI-ready structured content (FAQs, definitions)

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      Generative Engine Optimization

      • AI search preparation (ChatGPT, Gemini, Perplexity)

      • Structured data for AI extraction & citation

      • GEO Readiness Blueprint

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      Brand Authority & Visibility

      • Thought leadership & earned media

      • External mentions, citations & backlinks

      • Brand reputation monitoring

      Our work speaks for itself

      Jackleny Rather - Esche Schümann Commichau

      The new website is already delivering measurable added value

      Working with SUNZINET has noticeably strengthened our digital focus. The decisive factor for me was that the team quickly understood our goals and translated them into a clear, future-proof solution. The new website supports our brand, provides guidance for our target groups and is already delivering measurable added value. We received reliable advice at management level and were able to rely on well-founded decisions at all times. A partnership that I would highly recommend.

      Jackleny Rather Marketing Lead
      Hans-Ingo Biehl - Verband Deutsches Reisemanagement - CEO - Zitat für Digitalagentur SUNZINET

      At SUNZINET, we appreciate the creativity and know-how in addition to the open communication

      Our cooperation was characterised by the joint development of ideas and topics. Thanks to SUNZINET, we benefit from consulting and implementation in various areas, from CMS to web design to marketing automation.

      Hans-Ingo Biehl CEO

      leguano could not have found a better partner for the redesign of our store and the relaunch of the website

      We are completely thrilled with both the cooperation and the result! The team from SUNZINET was in permanent exchange with us and was thus able to react immediately to needs, wishes and challenges. The result: real added value. Many thanks for the patience during the development and the creative as well as professional advice during the implementation of our new modern brand appearance. We look forward to further joint projects!

      Fabian Welke Marketing Manager

      How we work

      A clear process from discovery to growth

      We follow a proven five-phase approach that brings structure and transparency to every engagement — from initial screening through to long-term optimisation.

      • A man stands in front of a whiteboard, holding a marker and pointing to a diagram with wireframe sketches and sticky notes. He wears a brown long-sleeve shirt and a wristwatch, smiling as he explains something. The whiteboard has post-it notes labeled “Support,” “People,” and “Favorites,” indicating a planning or brainstorming session. | Digital Visibility SUNZINET

        We take stock of your current website, tech stack, and digital presence to lay the foundation for collaboration.

      • Two men sitting next to each other, smiling and looking at a laptop in front of them. The man on the left wears a white shirt, the man on the right wears a gray blazer over a light blue shirt. They appear to be engaged in a friendly discussion or collaboration. | Digital Visibility SUNZINET

        We define business goals, audit existing architecture and content, and design a prioritised strategy — including SEO and GEO benchmarks.

      • Three people gathered in a relaxed, modern office space. A woman with short blonde hair is holding a smartphone and showing something to a man sitting beside her, who is smiling as he looks at the screen. The woman on the right, with dark hair, is also smiling and appears to be enjoying the moment. The background includes greenery and a stylish interior with a reflection of a kitchen. The overall atmosphere is friendly and collaborative. | Digital Visibility SUNZINET

        We build, configure and integrate your website and CMS, applying SEO-first technical standards from day one.

      • A man and a woman are sitting side by side at a desk, looking at a computer monitor. The woman, wearing a white sweater, is pointing toward the screen while explaining something, and the man, wearing glasses and a dark blue shirt, is focused on the monitor. A laptop sits in front of them, suggesting a collaborative work session in an office environment. | Digital Visbility SUNZINET

        We track performance across search, AI citations, and core web vitals — then fine-tune continuously to drive measurable growth.

      • A man and a woman sit together on a couch, looking at a tablet that the man is holding. The man wears a white long-sleeve shirt and dark pants, smiling as he shows the screen. The woman, wearing a striped shirt and dark jeans with white sneakers, points at the tablet and appears engaged. The setting is a modern office or lounge area with a plant, artwork, and glass partitions in the background. | Digital Visibility SUNZINET

        We upskill your team to own your platform and content, so you stay independent and capable after go-live.

      A man stands in front of a whiteboard, holding a marker and pointing to a diagram with wireframe sketches and sticky notes. He wears a brown long-sleeve shirt and a wristwatch, smiling as he explains something. The whiteboard has post-it notes labeled “Support,” “People,” and “Favorites,” indicating a planning or brainstorming session. | Digital Visibility SUNZINET
      Two men sitting next to each other, smiling and looking at a laptop in front of them. The man on the left wears a white shirt, the man on the right wears a gray blazer over a light blue shirt. They appear to be engaged in a friendly discussion or collaboration. | Digital Visibility SUNZINET
      Three people gathered in a relaxed, modern office space. A woman with short blonde hair is holding a smartphone and showing something to a man sitting beside her, who is smiling as he looks at the screen. The woman on the right, with dark hair, is also smiling and appears to be enjoying the moment. The background includes greenery and a stylish interior with a reflection of a kitchen. The overall atmosphere is friendly and collaborative. | Digital Visibility SUNZINET
      A man and a woman are sitting side by side at a desk, looking at a computer monitor. The woman, wearing a white sweater, is pointing toward the screen while explaining something, and the man, wearing glasses and a dark blue shirt, is focused on the monitor. A laptop sits in front of them, suggesting a collaborative work session in an office environment. | Digital Visbility SUNZINET
      A man and a woman sit together on a couch, looking at a tablet that the man is holding. The man wears a white long-sleeve shirt and dark pants, smiling as he shows the screen. The woman, wearing a striped shirt and dark jeans with white sneakers, points at the tablet and appears engaged. The setting is a modern office or lounge area with a plant, artwork, and glass partitions in the background. | Digital Visibility SUNZINET

      Your advantages with SUNZINET

      25 years of web experience, certified SEO and GEO specialists, and an end-to-end delivery model — all under one roof. 

      Contact us now
      • End-to-end solution from one partner

        Strategy, design, development, SEO, GEO — no hand-offs to third parties. One team, one accountable partner.

      • AI-era-ready solutions

        We build and optimise for the full discovery landscape — traditional search engines and the AI answer engines reshaping how buyers find vendors.

      • MACH-first architecture

        Our websites are built on MACH principles — vendor-agnostic, cloud-native, and designed to scale without expensive re-platforming.

      • Dedicated account team

        You always have a named contact. Agile squads give you full transparency and fast decisions at every stage of the engagement.

      • Measurable outcomes

        We track organic sessions, AI brand citations, Core Web Vitals, and conversion rates — tying every effort to business impact

      Bring your digital presence to the next level! 

      Our first call is non-binding. We listen to your challenges and help you define your next steps. 

      Reach out to us now via form, phone, or email, and we will get back to you within 24 hours on business days.

      Florian-von-Waldthausen-570x570 1

      Florian von Waldthausen

      Business Development Manager

      waldthausen.florian@sunzinet.com

      • What is the difference between a traditional and headless CMS?

        Show more

        A traditional CMS tightly couples the editorial back-end to the front-end presentation layer. A headless CMS separates them: content is stored and managed in a structured back-end and delivered via APIs to any front-end — website, mobile app, digital signage, and so on. This gives you far greater flexibility, faster performance, and the freedom to adopt new channels without re-platforming. 

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      • What does your digital accessibility service cover?

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        We offer the full accessibility lifecycle: an audit of your existing digital platforms against WCAG 2.2 criteria, a prioritised remediation roadmap, hands-on implementation (code fixes, component redesigns, alt-text and semantic HTML), and a conformance statement for the European Accessibility Act (BFSG). We also advise teams on embedding accessible design practices so new features are built right from the start. 

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      • What does your SEO service include?

        Show more

        Our SEO offering covers the full stack: technical audits and fixes (Core Web Vitals, crawlability, structured data), keyword and topic strategy, on-page content optimisation, and authority-building through link acquisition. We embed SEO considerations into every website project from architecture onwards, so digital visibility is built in rather than bolted on.

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      • What is Generative Engine Optimisation and why does it matter now?

        Show more

        GEO is the practice of optimising your digital visibility to be cited and recommended by AI-powered answer engines such as ChatGPT, Google Gemini, and Perplexity. As these tools increasingly shape buying behaviour — especially in B2B — your brand's authority and information quality in training-accessible channels becomes a meaningful source of discovery. We optimise entity coverage, topical authority, and content structure so that AI systems recognise and surface your brand. 

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      • What is Digital Presence Strategy Consulting?

        Show more

        This is our upstream consulting service that defines where your brand needs to be visible, how it should be perceived, and what investment is required across channels — before any development begins. We conduct a digital footprint audit, assess competitive positioning, prioritise channels (organic, AI, paid, social), define KPIs, and produce a phased roadmap that brings your website, SEO, GEO, and content into a coherent strategy.

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      • What is Digital Visibility and how do you improve it?

        Show more

        Digital visibility is the degree to which your brand is found, recognised and trusted across all the channels your buyers use — search engines, AI answer engines, social platforms, industry publications and beyond. Improving it requires a coordinated approach: a technically sound website, SEO built into the architecture, GEO for AI engine presence, content that earns authority, and performance marketing that amplifies reach. At SUNZINET, we treat digital visibility as the measurable outcome of everything we build and optimise together. 

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      • What CMS technologies do you work with?

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        We are technology-agnostic and maintain certified partnerships across a wide stack: TYPO3 (Gold Partner), Storyblok, Contentful, HubSpot CMS, Directus, Salesforce Experience Cloud, and others. We recommend the right technology for your specific requirements — scale, team capabilities, integration needs — not the one we happen to sell the most of.

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