How can I improve the efficiency of my sales process?

If you want to improve the efficiency of your sales process, there are various approaches you can take. These include, for example, the use of tools and technologies such as CRM systems or marketing automation software. A clear definition of the individual steps in the sales process and a continuous review of performance are also important aspects. Close collaboration between Marketing and Sales and regular training of employees can also help to increase efficiency in the sales process.

How can I ensure that my processes are data-driven and that I measure the relevant KPIs?

To ensure that your processes are data-driven and that you measure the relevant KPIs, you should first define what goals you want to achieve with your marketing and sales activities. Then you can set relevant KPIs and ensure you are collecting and analyzing the data that will help you measure those KPIs. It can also be helpful to set up a dashboard or reporting system to track results regularly and react to changes.

How can I improve the customer experience in the lead funnel?

One way to improve the customer experience in the lead funnel is to identify the critical touchpoints along the customer journey and optimize these touchpoints to ensure that potential customers have a positive experience. This can be done, for example, through better personalization of content and offers or by providing self-service options. In addition, implementing a lead-nurturing process can also help improve the customer experience by personalizing and continuously improving interactions with potential customers.

How can I ensure that my employees understand the processes and can apply them effectively?

Good training and documentation of the processes is key to ensuring that your employees understand the processes and can apply them effectively. Ensure that all employees are adequately trained and that all process documentation is clear and understandable. Regular reviews and updates of training and documentation are also important to ensure that your employees are up to date and that processes are continuously improved.

Full-Service Digitalagentur SUNZINET - Digital Marketing_2

+20 years of experience with 160 experts in 3 countries

Process Optimization in Marketing & Sales Consulting

Together, we create smooth workflows for you through digital process optimization for more efficient sales and more successful marketing. With clear processes supported by smart technologies, we ensure sustainable growth and noticeable relief for your sales and marketing staff.

Our methods and services

Process Mapping

We visually analyze your business processes to identify bottlenecks and opportunities for improvement. We then streamline the process, clarify responsibilities, and increase standardization to improve the outcome and boost the efficiency of your marketing and sales departments.
Marketing Mix Modeling

We help you to derive the right steps for your marketing strategy to increase revenue and profits. Using a method-based analysis of your sales and marketing data, we provide clear insights into the effectiveness of your marketing mix in driving sales and enable you to recognize your marketing ROI.
Creativity techniques

We use diverse creative methods to foster the generation of innovative ideas and solutions. This approach enables us to incorporate different perspectives of your company into the process design. This leads to results that are widely accepted due to the high degree of openness to outcomes.
Marketing & Sales Automation

We take an efficiency-driven approach to process design and evaluate all process automation opportunities from an economic and technological perspective. In this way, you achieve the highest possible acceptance in the application and a fast ROI.
Continuous improvement process

As part of continuous process optimization, businesses are required to constantly evaluate and challenge their existing processes. Our smart tools and clear reporting optimize and enhance your business processes.
But as the saying goes, "The current process is always the worst." Therefore we recognize the importance of continually improving your processes, even after successful implementation.

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Our approach to process consulting

Analysis

After defining the objectives and drawing up the project plan, our consultants start analyzing your processes in order to identify weaknesses and potential for improvement. Together, we decide on suitable methods and processes to validate the current state as efficiently as possible, e.g. through interviews with employees, work meetings and workshops, or data-driven analysis procedures.

Process design

In the design phase, we use the results of the analysis to develop process-based solutions to eliminate identified weaknesses and optimize your communication and sales processes. Here, we focus on digital process optimization and design solutions such as new marketing and sales funnels, optimized lead management as well as measures in the technology levels of CRM, automation and conversion optimization.

Implementation

We have years of experience in implementing projects in CRM, automation and web development. Especially in the area of marketing and sales, we help you design practical and implementation-safe processes. We quickly adapt to changing conditions and ensure that your projects are successfully implemented with our experts and technical proof of concepts. If desired, we are also happy to support you in selecting the appropriate partner for the implementation of your projects.

Reporting & CIP

Continuous performance measurement is an important part of the process design to evaluate and continuously optimize the effectiveness of marketing and sales measures. This is where not only the controlling setup for KPIs and key performance indicators established during the design phase comes into play, but also the change communication measures that help your employees to firmly anchor regular reporting in their daily work routine.

Why you should optimize your marketing & sales processes with us?

Process consulting with implementation expertise: We not only support you with consulting, but also implement the solutions to ensure that you achieve the desired result.
Data-driven process design for measurable business impact
We use data-driven approaches to design processes that directly impact your business and achieve the desired business impact.
Increase profitability through efficiency improvement and automation: We help you design your processes more efficiently and save costs and increase profitability through automation.
Improved acceptance through optimal usability: We design processes that are easy for your employees to use in order to achieve higher acceptance and increase effectiveness.
Increase sales by focusing on customer experience throughout the lead funnel: We focus on customer experience to increase your sales by optimizing the entire lead funnel.
Sustainable solutions through natively integrated CIP: We integrate continuous improvement processes (CIP) into our solutions to ensure that they are sustainable in the long term and continuously optimized.

We care & we deliver

Together with SUNZINET, we succeeded in bringing structure to our project

"To replace the existing intranet with a new, modern and above all up-to-date solution. For this, SUNZINET identified our needs, specified them and presented possible solution providers based on our requirements. Competent, cooperative, transparent and not to forget - very friendly. During the cooperation, it proved to be particularly valuable that SUNZINET is very broadly positioned due to its experience from many successful customer projects. Thanks to the cooperation with SUNZINET, we were finally able to select the right solution for us and gain clarity about how to proceed with the project."
Jörg Bartke Enterprise Architect, DuMont Mediengruppe

Professional & outstanding effects

"We have been working with SUNZINET for several years and have successfully implemented various measures and projects. We have become well attuned to each other, so that together we continuously optimize our digital channels. Thus, we can excellently address and inform our customers worldwide with our modern internet presence."
Katrin Köster Head of Company Communication, BPW

The cooperation is always constructive and based on partnership."

"We experience SUNZINET as an important partner for the strategic and technical planning and implementation of our intranet. The cooperation is always constructive and based on partnership."
Kristina Streuff Head of Corporate Communications, Orthomol

The communication and consulting with SUNZINET colleagues is fun and always takes place at eye level

"As a company, we have major tasks ahead of us in many areas. Together with SUNZINET, we develop sustainable strategies and implement them in functioning new processes. "
Tim Tüßelmann Digital Marketing, Creditreform

We found the right partner in SUNZINET

"Thanks to SUNZINET, our intranet now meets the demands of a modern, intuitive and versatile intranet. We found the right partner in SUNZINET and were perfectly steered through this large project. The intranet has become a place for exchange and a sense of unity. For the corporate culture, a great success."
Johanna Steinke Head of Communication and Marketing, BIM Berliner Immobilienmanagement

With the decision for SUNZINET, we have made the right choice for our company

"A high quality of consulting for the new and further development of our website as well as great suggestions for new ways in inbound marketing with tools that help increase our efficiency and effectiveness - we are very satisfied and see ourselves well positioned for the future."
Dietmar Bernstein Senior Marketing Manager, Unger

At SUNZINET, we appreciate the creativity and know-how in addition to the open communication.

"Our cooperation was characterised by the joint development of ideas and topics. Thanks to SUNZINET, we benefit from consulting and implementation in various areas, from CMS to web design to marketing automation."
Hans-Ingo Biehl CEO, Verband Deutsches Reisemanagement

Many thanks for the helpful guidance!

"Within 3 months we created a new intranet in the standard of SharePoint Online - with the exception of two specifically developed web parts. I am very excited about everything that is possible in the standard and what new possibilities the intranet offers with the embedding in the Microsoft 365 world! On this first stage of the exciting learning journey, we were able to implement many things ourselves - in doing so, SUNZINET stood by us with open questions in the realisation and supported us in particular with the web parts "menu" and "sales figures" developed by them."
Melanie Giebel Collaboration Manager, Gerolsteiner Brunnen

The exchange is always constructive and appreciative, brings progress and is fun!

"We have a partnership-based, transparent and well-structured cooperation with SUNZINET, in which both sides contribute their expertise, experience and ideas."
Franziska Bittel Project Manager Marketing, Friedwald

With SUNZINET, we have had a reliable partner for our digital transformation at our side for many years

"Together we are continuously improving our digital presence and our digital processes. When working with SUNZINET, we particularly appreciate the strong expertise and the open communication at eye level. We are looking forward to our further, future projects!"
Carsten Huber Head of Marketing, Simonswerk

Let us increase your efficiency!

We would be happy to talk to you personally about the first steps in process optimization. Simply fill out the form and we will contact you, either by phone or with a non-binding appointment proposal.

Lukas Kamm

Business Development

kamm.lukas@sunzinet.com

+49 221 / 355 009 0

How can I improve the efficiency of my sales process?
Read More

If you want to improve the efficiency of your sales process, there are various approaches you can take. These include, for example, the use of tools and technologies such as CRM systems or marketing automation software. A clear definition of the individual steps in the sales process and a continuous review of performance are also important aspects. Close collaboration between Marketing and Sales and regular training of employees can also help to increase efficiency in the sales process.

Show less
How can I ensure that my processes are data-driven and that I measure the relevant KPIs?
Read More

To ensure that your processes are data-driven and that you measure the relevant KPIs, you should first define what goals you want to achieve with your marketing and sales activities. Then you can set relevant KPIs and ensure you are collecting and analyzing the data that will help you measure those KPIs. It can also be helpful to set up a dashboard or reporting system to track results regularly and react to changes.

Show less
How can I improve the customer experience in the lead funnel?
Read More

One way to improve the customer experience in the lead funnel is to identify the critical touchpoints along the customer journey and optimize these touchpoints to ensure that potential customers have a positive experience. This can be done, for example, through better personalization of content and offers or by providing self-service options. In addition, implementing a lead-nurturing process can also help improve the customer experience by personalizing and continuously improving interactions with potential customers.

Show less
How can I ensure that my employees understand the processes and can apply them effectively?
Read More

Good training and documentation of the processes is key to ensuring that your employees understand the processes and can apply them effectively. Ensure that all employees are adequately trained and that all process documentation is clear and understandable. Regular reviews and updates of training and documentation are also important to ensure that your employees are up to date and that processes are continuously improved.

Show less