What is conversion optimization?

Conversion optimization is the process of improving the percentage of website visitors who take the desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. It involves analyzing user behaviour, testing different elements, and making data-driven changes to maximize conversions.

Why is conversion optimization important?

Conversion optimization is important because it helps businesses maximize the return on their marketing efforts and investments. By improving the conversion rate, companies can generate more leads, increase sales, and ultimately enhance their overall business performance.

How do I identify areas for conversion optimization?

To identify areas for conversion optimization, it's essential to analyze website data, such as user behavior, traffic sources, and conversion funnels. Conducting user research, heatmaps, and user testing can also provide valuable insights into areas that may need improvement.

What are some common techniques for conversion optimization?

Common techniques for conversion optimization include A/B testing, where different variations of a webpage or element are tested to determine the most effective one. Other techniques include improving website usability, optimizing call-to-action buttons, simplifying the checkout process, and enhancing the overall user experience.

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Conversion Optimization Agency

Increase your ROI in B2B & B2C marketing activities through data-driven optimization of the conversion rate and A/B-testing.

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Services we offer to increase your conversions

Our goal is to enhance your CRO, boost business success.
Through analysis of user behavior, design, and functional aspects, we identify and enhance weak points in the user experience using targeted optimization strategies.

Web-Analyse

Our experts employ website analytics, heatmaps, user surveys, session recordings, and conversion funnel analysis to analyze user behaviour, interactions, and the customer journey. Through a complete web analysis, we develop an understanding of how we can enhance website usability, navigation, and user experience to develop a CRO strategy.
Touchpoint-Analyse

We assess every customer-company interaction point to optimize the overall customer experience. It includes various touchpoints along the customer journey like advertising, sales outlets, customer service, and social media interactions. By adopting a customer-centric perspective, our analysis offers valuable insights to enhance engagement and satisfaction.
UX-Audit

We conduct UX audits using a combination of heuristic evaluations to assess the usability and user experience of websites or apps. Through this analysis, we recognize the actual user experience, identify usability issues, and implement measures to enhance the efficiency, usability, and overall satisfaction of digital products.
A/B Testing

We provide a comprehensive A/B testing service that covers consultation, test setup, execution, data analysis, and optimization. With our expertise, businesses can optimize their digital presence, improve conversions, and enhance the user experience.
User Tests

We deploy user tests that guide our customers in improving their digital solutions. We understand your goals, target audience, and testing requirements to plan, execute, and analyze tests. Our services include participant recruitment, feedback gathering, data analysis, reporting, and ongoing support for implementing improvements based on test results.
KPI & Tracking Concept

Our consultants define the right Key Performance Indicators (KPIs) to measure online success. We identify metrics, set targets, and conduct comprehensive data analysis to improve and optimize KPIs. With our support, maximize the success of your online marketing campaigns, website performance, and conversion rate.
Technical Implementation

We plan, design and implement websites and apps, as well as CRO strategies and A/B testing.
You can rely on us for end-to-end technical implementation to optimize your online presence and conversion rate.

Our Customers: We are growth partners of

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Our proven optimization cycle

Research & Identification of Potentials

We begin by collaborating to identify optimization potentials and generate initial test ideas. Our team of UX consultants applies their expertise to conduct a heuristic conversion analysis grounded in consumer psychology behavior patterns.

Prioritization of Optimization Ideas

The developed recommendations and ideas are then prioritized based on factors such as expected impact and implementation effort.

Test Planning & Implementation of No-Brainers

Using a prioritized test backlog, we plan and implement tests. Some ideas are implemented directly for potential uplift, while others undergo A/B testing to measure their impact on conversion rates. This allows us to assess real-time impacts on conversions.

Test Concept & A/B Testing

The test is set up and implemented in the selected A/B testing tool according to the plan, ensuring unbiased results by avoiding parallel tests or other changes.

Monitoring & Analysis

The test is continuously monitored during its duration, and after the predefined test period, we evaluate its impact on user behavior and the target KPI using web analytics tools.

Definition & Documentation of Learnings

The test learnings are documented and analyzed for potential follow-up tests, playing a crucial role in consistently improving conversion rates and gaining valuable insights about the target audience.

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The main methodologies we use for CRO

Behavioural pattern analysis

We utilize consumer psychology tools, such as 7-level analysis, to help businesses understand customer interactions and make data-driven strategic decisions.

Behaviour pattern analysis involves observing customer interactions with products, services, or digital platforms to gain insights into their needs, motivations, and preferences. This valuable information guides marketing strategies, product development, and overall business decision-making.

A/B Tests

A/B testing is a methodology used to compare two versions of a web page, email, or app to determine which one performs better in terms of user engagement and conversions.

Using this methodology means we first identify a hypothesis, create two variations (A and B), divide the audience into two groups, present each group with one variation, collect data on user behaviour, and analyse the results to determine the winning variation.

A/B testing is beneficial as it provides data-driven insights, allows for evidence-based decision-making, improves conversion rates, enhances user experience, and helps optimize digital assets for better business outcomes.

User Testing

Our comprehensive approach to User Testing goes beyond simple optimization. We see it as a valuable tool to not only improve design but also make informed decisions in favor of the users. With continuous testing, we ensure that our design solutions meet the requirements of your customers, providing high chances of success.

Thanks to our expertise in User Testing, we are able to make data-driven decisions that not only promote a positive user experience but also support long-term customer retention. Our tailored solutions allow you to align your products and services perfectly with the needs of your target audience, ensuring long-term success.

Mystery Shopping

Mystery shopping is a method used to evaluate the customer experience in retail stores, online shops, and other business models. It involves observing the interaction between the customer and the seller to assess the quality of customer service, product positioning, product range, sales processes, and other relevant factors.

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This is why we implement long-term success

Consolidated learnings from numerous client projects across all industries

With over 20 years of experience in testing and digital marketing, you benefit from our insights into user behavior across various industries and target audiences. Whether your target audience is in the B2B or B2C environment, we have you covered.
Increasing ROI of marketing campaigns through optimization

Through data-driven A/B testing, we optimize the conversion rate on your website, ensuring that the expensive traffic generated by marketing efforts achieves its goal.
Identification of user needs through experimentation

By conducting consumer psychology-driven testing, we uncover user needs and gain a better understanding of their interests and triggers.
Customized test concepts based on your business goals

We tailor the defined test concepts to align with your specific business goals. Unsure which KPI to influence? We provide guidance and work with you to determine the right test concept for improving your KPIs.
Rapid scaling of test frequency through full-service offerings

Conceptualization, design, development, analysis, and consulting, all in one place. Our full-service offering enables us to achieve a high test frequency and swiftly implement test ideas without internal bottlenecks.

Our CRM software solutions

To ensure that you use a CRM system that leaves nothing to be desired, we only work with the big players in CRM. We are a Gold Partner of HubSpot as well as a partner of Salesforce. Take the chance and let us advise you.

Our test hypothesis for mutual success.

IF: You conduct a valid A/B test with SZ

THEN: Together, we will increase your target KPI by 10%

BECAUSE: We uncover weaknesses based on data and pragmatically improve the UX of your landing page.

Lukas Kamm

Business Development

kamm.lukas@sunzinet.com

+49 221 / 355 009 0

What is conversion optimization?
Show More

Conversion optimization is the process of improving the percentage of website visitors who take the desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. It involves analyzing user behaviour, testing different elements, and making data-driven changes to maximize conversions.

Hide
Why is conversion optimization important?
Show More

Conversion optimization is important because it helps businesses maximize the return on their marketing efforts and investments. By improving the conversion rate, companies can generate more leads, increase sales, and ultimately enhance their overall business performance.

Hide
How do I identify areas for conversion optimization?
Show More

To identify areas for conversion optimization, it's essential to analyze website data, such as user behavior, traffic sources, and conversion funnels. Conducting user research, heatmaps, and user testing can also provide valuable insights into areas that may need improvement.

Hide
What are some common techniques for conversion optimization?
Show More

Common techniques for conversion optimization include A/B testing, where different variations of a webpage or element are tested to determine the most effective one. Other techniques include improving website usability, optimizing call-to-action buttons, simplifying the checkout process, and enhancing the overall user experience.

Hide

We optimize your customer relations

Acquiring new customers is more expensive than maintaining those who are already there. With the right CRM strategy, you can ensure sustainable customer relationships. Benefit from automated processes and the targeted evaluation of customer data. We get the maximum benefit for you - whether on-premise, open source or through SaaS cloud solutions. Don't miss out on the opportunities of digital transformation.

With SUNZINET it takes 4 steps to your successful CRM implementation

Strategy and requirements

We review the current state of your CRM and work with you to define a strategy that describes the target state. To this end, we conduct stakeholder workshops, interviews and a system screening. 

Planning and scoping

On this basis, we formulate a Minimal Viable Product (MVP) and define expansion stages. In this way, we jointly develop the implementation plan. The phase runs in an agile collaboration with various stakeholders in the context of corresponding user stories. 

Implementation phase

The CRM system is configured according to the planning and scoping and integrated into the system landscape. 

CRM implementation

Project marketing and stakeholder training ensure a smooth CRM implementation into your marketing and sales processes.

Conversion Optimization Agency

Services we offer to increase your conversions

Web-Analyse

Touchpoint-Analyse

UX-Audit

A/B Testing

User Tests

KPI & Tracking Concept

Technical Implementation