Loyalty Management
Strengthen your customer loyalty for sustainable business success
Over 20 years of experience, 170 employees in 3 countries
Get in touch
Our loyalty management services for long-term customer relationships
From the initial idea to implementation and beyond – we support you on your journey to a successful customer loyalty program.
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Consulting and strategy for lasting customer relationships
Every successful loyalty program starts with a well-thought-out strategy. We analyze your target group, define suitable incentives, and establish KPI-based success metrics. This lays the foundation for long-lasting customer relationships.
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Structured planning for a smooth launch
From concept to implementation: we create a detailed roadmap for your digital loyalty program. We take into account technical requirements, user experience, and seamless integration into your existing system landscape.
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Efficient implementation with agile methods
Our interdisciplinary team of developers and consultants implements your program efficiently. Using agile methods and proven technologies, we ensure a smooth launch – tailored precisely to your needs.
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Data-driven approach with CRM & CDP integration
Strong customer loyalty needs high-quality data. We seamlessly integrate your loyalty program into existing CRM and CDP systems. This ensures that customer data is used effectively to create personalized experiences and continuously boost performance.
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Digital marketing for targeted customer activation
Our digital marketing experts develop strategies to activate your customers – from performance marketing and email campaigns to social media and automation. This maximizes the reach and effectiveness of your program.
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Ongoing development and monitoring for long-term success
We monitor the performance of your loyalty program, optimize it based on real-time data, and adjust incentives and mechanics accordingly. This keeps your program successful in the long run and sustainably strengthens customer loyalty.
Our Customers: We are growth partners of
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We begin with a comprehensive market and target group analysis. Together, we define clear goals – whether it's stronger customer retention, increased customer lifetime value, or new customer acquisition. Throughout the process, we always keep the cost-effectiveness of our measures in mind.
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Based on the analysis, we develop a customized loyalty model. We define the incentives, rewards, and interaction mechanisms that will drive the desired effects. At the same time, we take technical, legal, and economic conditions into account.
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A successful loyalty program needs a stable technological foundation. We select the right systems and interfaces to ensure efficient implementation. This includes seamless integration with existing CRM, CDP, or e-commerce systems, supported by scalable middleware solutions.
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Now your program becomes reality: our experts develop the platform, program the interfaces, and design the user interface. Before going live, the system undergoes thorough testing to ensure smooth functionality.
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A well-planned launch is crucial to success. We support the rollout with targeted marketing measures to activate users. At the same time, we ensure that all internal processes are fully aligned with the program.
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After go-live, the most important phase begins: monitoring and optimization. By regularly analyzing user data, we identify opportunities for improvement and dynamically adapt the program to further strengthen customer loyalty.
We care & we deliver
Strong customer loyalty with a holistic approach
"We combine strategy, technology, and digital marketing to make your loyalty program not only technically sound but also sustainably successful."
Christoph Eschweiler Business Director CRM, SUNZINET
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In focus: loyalty management at Schöffel
Engaging existing customers for higher revenue
Learn how Schöffel improved customer engagement and boosted sales with our loyalty program implementation. In this recent project, we used the combined features of Salesforce, Vue.js, content marketing, email marketing and more to set up a loyalty program for Schöffel. Now they have a strong base for making data-driven decisions, a scalable platform for future growth, and enhanced personalized marketing efforts.
Despite the loyalty program being in its MVP stage, we can already see that since its start, many of orders made were where customers redeemed points, demonstrating the solution's impact on the company’s revenue.
Read about our project to see the challenges the solution addresses, various email assets implemented, benefits generated, and more!
Strengthen your customer loyalty and ensure sustainable growth
We support you with strategic loyalty management! Simply fill out the form and we’ll get back to you within 24 hours on business days.
