Performance marketing is based on measurable key performance indicators (KPIs) and aims to generate specific responses or transactions from users, such as website clicks or product purchases. It allows you to directly measure the success of your marketing campaigns and effectively allocate budget. By focusing on measurable results, companies can better understand and maximize the return on investment (ROI) of their marketing activities.

A performance marketing agency specializes in implementing and optimizing measurable marketing strategies. Its focus is on maximizing ROI for its clients through services such as search engine marketing, social media marketing and display advertising. She works closely with clients to understand individual goals and develop customized solutions. The agency stands out for its data-driven approach, extensive experience and expertise in various digital marketing channels.

In performance marketing, success is measured using various key figures that reflect the actual value and efficiency of marketing activities. Important metrics are, for example, the conversion rate, which represents the proportion of users who have performed a desired action such as a purchase or registration. Other relevant metrics include cost per acquisition (CPA), which indicates the cost per new customer, and return on ad spend (ROAS), which represents the relationship between advertising spend and revenue generated. By analyzing these metrics, performance marketers can evaluate the effectiveness of their campaigns and optimize them in a targeted way to increase success.

SEO (Search Engine Optimization) and SEA (Search Engine Advertising) are two different approaches to online marketing. SEO refers to the optimization of a website to be more visible in the organic search results of a search engine. It involves implementing various measures such as optimizing keywords, building qualitative backlinks and improving the website structure. SEA, on the other hand, refers to paid advertisements in search results, where companies can appear in a prominent position for certain keywords for a fee. Which approach you need depends on your individual goals and resources. SEO offers long-term, sustainable results, but requires continuous optimization and patience. SEA, on the other hand, provides instant visibility but comes with a cost and requires an ongoing budget. We often recommend a combination of both approaches to take advantage of synergy effects and achieve optimal results.

A performance marketing agency specializes in implementing and optimizing measurable marketing strategies. Its focus is on maximizing ROI for its clients through services such as search engine marketing, social media marketing and display advertising. She works closely with clients to understand individual goals and develop customized solutions. The agency stands out for its data-driven approach, extensive experience and expertise in various digital marketing channels.

Social ads are paid advertisements that are played out on various social media platforms. They enable companies to address targeted audiences and communicate their messages effectively. Popular channels for social ads include Facebook, Instagram, Twitter, LinkedIn and Pinterest. With precise targeting options and the ability to segment based on demographics, interests, and behaviors, social ads offer an effective way to increase reach, generate engagement, and drive conversions.