Industry · Retail & Consumer Goods

Digital Agency for Retail & Consumer Goods

B2B Commerce, D2C Transformation, Loyalty Programs, and Performance Marketing for retailers, manufacturers, and FMCG brands.

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The retail industry is facing a structural turning point: Omnichannel is now the minimum standard, B2B buyers expect B2C experiences, and direct customer relationships are becoming a decisive competitive advantage. We develop commerce platforms, loyalty systems, and data-driven marketing strategies — for sustainable growth, measurable customer lifetime value, and a D2C transformation that doesn’t harm the retail sector.

YOUR CHALLENGES

What's Holding Back the Retail & Consumer Goods Industry Today

01/ 05

B2B Commerce: Complex Processes, Rising Expectations

Today, B2B buyers expect self-service portals, customized pricing models, and seamless ordering processes — just like in the consumer sector. Outdated ERP integrations and a lack of commerce architecture are holding back B2B business.

D2C Transformation

Manufacturers are moving into the direct-to-consumer business to regain margins, customer data, and brand experience. The challenge: building a D2C business without undermining retail as a channel.

Loyalty Programs Without Any Real Loyalty-Building Effect

Purely transactional customer retention is becoming less effective. Only brands that combine personalized benefits, emotional connection, and sustainable value can earn long-term customer loyalty — and measurable CLV.

Performance Marketing Under Pressure

Rising CPCs on Meta and Google are forcing companies to invest in organic channels. Those without a first-party data strategy or a CRM system will lose their ability to target audiences and the depth of their personalization.

Commerce Architecture & Data Silos

Legacy tech stacks consisting of an e-commerce platform, PIM, CRM, and marketing automation hinder fast go-to-market cycles and prevent a unified view of customer and product data.

Our Solutions

From Customer Interface to Data Architecture

SUNZINET develops commerce infrastructures, loyalty systems, and data-driven marketing strategies for retailers, manufacturers, and FMCG brands. Using AI, we build customized solutions that adapt to your processes — scalable, integrated, and without the compromises of off-the-shelf products.

B2B Commerce & Self-Service Portals

We build B2B commerce platforms with custom pricing logic, customer group management, and seamless ERP integration — for retailers and manufacturers looking to digitize and scale their B2B business.

Performance Marketing & First-Party Data Strategy

Data-driven performance marketing with a GDPR-compliant first-party data foundation, marketing automation, and cross-channel campaigns — for scalable reach without reliance on third-party data.

AI_Digital Agency for Retail and Consumer Goods SUNZINET

AI: Customized Solutions

AI-powered product recommendations, automated content creation, and predictive campaign management — tailored to your processes and at costs that were previously only achievable with standard SaaS solutions.

Loyalty & CRM: Sustainable Customer Retention

Modern loyalty systems that go beyond points: personalized benefits, data-driven customer retention management, and CRM-supported lifecycle campaigns — for measurable customer lifetime value.

D2C Platforms & Omnichannel Architecture

From D2C strategy to platform implementation: headless commerce solutions that connect online, offline, and mobile apps — including PIM integration, a consistent product data strategy, and change management for the channel strategy.

REFERENCES

Projects that resonate with you

From innovative retail brands to global consumer goods companies:

We develop digital solutions that support efficient processes, optimize customer experiences, and meet the demands of a dynamic market.

ipuro

Store Relaunch Following Brand Spin-Off: ipuro Increases Conversion Rate by 430%

+207% Revenue Growth

+172% Order Volume

“The relaunch of our store following the spin-off was a major milestone. SUNZINET built a high-performance Shopify Plus store in just two months. The close collaboration and swift implementation quickly paid off: We saw a 430% increase in our conversion rate. This laid a strong foundation for our continued growth.”

Christoph Honnefelder, CEO (interim) — ipuro

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Schöffel

Customer Loyalty Program: A Personalized and Integrated Customer Experience for Greater Customer Loyalty

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Swarovski Optik & Co KG

SWAROVSKI-OPTIK AG & Co KG Sees Revenue Growth Thanks to Salesforce B2B Commerce Cloud

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Canon

B2C Marketing with Digital Lead Qualification

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Why SUNZINET?

We understand the tensions between B2B complexity, D2C ambitions, and profitable growth. We don’t build off-the-shelf solutions; instead, we use AI to develop exactly what your commerce business needs — from strategy to a scalable platform.

25+

Years of digital projects for small and medium-sized businesses and large corporations

Locations: Cologne, Munich, Hamburg, Warsaw

2025

German Brand Award · Red Dot Winner · UX Design Award