The term "system integration" often sounds daunting and complex - but there are indeed integration scenarios that can be mapped in a very short time. Complex integrations are of course more time-consuming, but with a well thought-out integration procedure, they can often be mapped very well successively, so that usable results are already available quickly, which are continuously expanded and improved.

First of all, there are no restrictions here. Many customers transfer data from third-party systems into the CRM to get a holistic view of their customers. Furthermore, there are many valid scenarios for using data from the CRM in other systems, such as using quotation information from the CRM in the ERP to trigger order and logistics processes.

The integration of CRM and other systems pays off on two important pillars: Transparency and process optimization. A CRM system that is well supplied with data from third-party systems offers a high degree of transparency and insight into the customer and his activities. This enables, for example, sales and marketing staff to target customers and increase sales. Furthermore, the cross-system mapping of business processes with a CRM allows the user to perform his daily work more efficiently and error-free. For example, a quotation can be generated directly from a sales transaction in CRM, sent to the customer and, after acceptance, transferred to the ERP as an order. Production and logistics processes can then be executed in the ERP.