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Srishti Srivastava

Marketing Automation Consultant

Srishti Srivastava is Marketing Automation Consultant at SUNZINET, focusing on B2B lead generation, marketing automation with HubSpot, CRM data quality and the alignment of marketing and sales in a revenue operations approach.

Topics

Digital Marketing
Marketing Automation
Process Optimization
Revenue Operations
Digital Strategy

4 articles LinkedIn

Srishti Srivastava

All articles by Srishti

The image shows a young woman sitting at a desk in a modern, well-lit room, working on her laptop. She is wearing an orange sweatshirt and smiling while interacting with the laptop. In the background, there are plants and a window. The woman could be working on planning or implementing B2B Marketing Automation to optimize and automate marketing processes in businesses.

Marketing Automation in B2B – actionable insights for your everyday business

Customers today no longer expect mass advertising, but relevant content — personalized, precise,...

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Person using a stylus to interact with a laptop, with digitally superimposed checkboxes, documents, and checkmarks | CRM System SUNZINET

Transform your CRM system into a Single Source of Truth

You've invested in marketing to drive growth. But are you and your team seeing the full, accurate...

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rofessional business meeting where a woman is presenting data on a screen to a group of colleagues | Marketing KPIs SUNZINET

Establishing Shared Goals and KPIs for Marketing & Sales

If your Marketing and Sales teams face the following challenges, then this blog is a must-read:...

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Header Optimizing B2B Lead Generation: Avoid These 3 Mistakes & Embrace Best Practices

Optimizing B2B Lead Generation: Avoid These 3 Mistakes & Embrace Best Practices

Lead generation in B2B businesses is often more complex than in B2C due to extended sales cycles,...

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