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The Project
A new digital presence for a leading facility services provider
KÖTTER Group is one of Germany's leading facility services providers — innovative, high-performing, and owner-managed since 1934. To stay competitive in a demanding market, KÖTTER set out to modernise its digital strategy and infrastructure, starting with its website.
The old site held the brand back. Navigation was confusing, the design felt dated, and the layout was not responsive. It also emphasized individual topics rather than presenting all services equally — at odds with KÖTTER's customer-oriented 360-degree approach.
Together with KÖTTER, we relaunched the website to deliver a clearer, more engaging user experience and to strengthen trust in KÖTTER as a professional business partner.
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Project Highlight
Faster load times. Lower bounce.
Modern search experience.
Stronger brand. -
Project Year
2025
The Goal
Stronger brand recognition, better user experience, more conversions
The goal was to expand brand recognition through intuitive design, appealing elements, and a consistent corporate design — strengthening both the user experience and trust in KÖTTER as a professional business partner.
The relaunch was designed to maximise business value and generate more leads — and the way to do so was by:
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providing clear, well-structured navigation
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presenting all services equally, reflecting the 360-degree solution approach
- improving the user experience across all devices
Our approach
A holistic digital solution combining technology, UX, and marketing
We focused on a holistic digital solution that improves the user experience while maximising business value, built around four pillars:
AI Powered Search
The Elasticsearch search improves loading
speed and enables fast, precise navigation through jobs, events, and pages.
UX Optimization
Intuitive design and a responsive layout on all devices increase satisfaction and time on site.
Increase in Conversions
Strategically placed CTAs drive contact
requests and applications, while bilingual
content (German & English) expands
reach.
Developing Brand Trust
A consistent corporate design ensures a
professional, uniform appearance that
fosters user loyalty.
Project Features
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Project Spotlight
AI-powered Search and Optimised Job Data through Elasticsearch
Moving all search and filter functions to an Elasticsearch solution has significantly improved loading times and considerably increased usability, especially for job search, event search, and page search. The job data is drawn from two different sources, merged into a single data object, and used both in the Elasticsearch search application and on the job detail pages. The Elasticsearch implementation is carried out with VueJS apps, so no updates are required for major TYPO3 versions.
Kötter Services Team
Modern design, clear content, a compelling experience
With the new website, we strengthen our brand as a high-performing service group and an attractive employer. Modern design, clear content, and a compelling user experience combine into a digital presence that makes our brand tangible in a contemporary way.
The Results
The Website Impresses with Outstanding Performance
99 — Performance
A near-top score for speed. Pages load fast and content appears quickly, so visitors stay engaged instead of dropping off — leading to more conversion
100 — Perfect Score for technical quality
The site follows modern web standards and security practices, giving it a stable, low-risk foundation that lowers maintenance costs and builds long-term trust.
100 — SEO Score
Indicates excellent crawlability, meta optimisation, and structured content mean the site ranks well and reaches more people — driving qualified traffic without paid spend.
96 — A top-tier Accessibility score for inclusive access.
The site works for many user groups, including those using assistive technology — widening the audience while reducing compliance risk.
