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The challenge
A digital presence out of sync with a legacy of excellence
Esche Schümann Commichau (ESCHE), a prestigious law firm with over 200 years of history, faced a critical disconnect between its reputation for multidisciplinary consulting services and its outdated digital presence. Their existing website did not fully support the business model, which presented potential challenges for brand perception and further growth.
The core challenges included:
- Limited expert visibility: The website lacked an effective system for presenting the large number of experts, which made it difficult for recommended clients to quickly find the right contact person for their specific needs.
- Inconvenient user experience: The digital interface felt dated and technical, which risked undermining the firm's perception as a contemporary and sophisticated advisor.
- Technical constraints: Technical and structural issues limited the site's search engine performance, preventing their valuable insights and publications from reaching a wider audience.
- Misaligned lead generation: Existing contact points were not optimized to attract the larger, qualified mandates that align with the firm's specialized services.
The project was initiated to transform their digital presence from a static brochure into a dynamic asset that actively supports their reputation and strategic goals.
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KPIs
134% increase in visibility (month-to month comparison)
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Project Timeline
November 2024 - September 2025
The goal
A website that informs & performs
SUNZINET was tasked with re-engineering ESCHE's website into a powerful, client-centric platform. Our mission was to move beyond a simple visual refresh and deliver a sophisticated digital engine that would actively drive their business objectives.
Our key goals were to:
- Redesign and implement a modern, accessible web design.
- Optimize navigation, user guidance, and mobile experience.
- Increase organic visibility of their expert insights and publications.
- Reinforce the brand as a contemporary leader and support talent acquisition.
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We began with an on-site kick-off workshop to immerse ourselves in their brand and challenges. This was followed by conceptual design workshops, ensuring their marketing team was a co-pilot in shaping the new user experience from the very start.
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We supplemented the originally developed design concept with a clear, minimalist user interface and a subtle colour palette that reflects ESCHE's professionalism. Key to this was placing the expert lawyer directory with intuitive filters on the homepage, turning it into the primary tool for client connection.
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While the client remained on TYPO3 12, we implemented a modern Tailwind CSS framework. This allowed us to create a bespoke design while ensuring the site remains lean, maintainable, and easy to extend in the future.
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We executed a precise migration of their blog from a subdomain, implementing comprehensive URL redirects to preserve search rankings. We also established a clear information architecture to eliminate duplicate content and improve indexation, giving their high-quality content the visibility it deserved.
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We provided comprehensive SEO and content guidelines as well as direct consulting services. This enabled ESCHE's marketing team to continue to confidently manage and optimise the website content even after launch, thus ensuring its long-term success.
Key features
We delivered a website focused on functionality and user needs, with several core features driving its success:
Intelligent People Filter: A central, searchable directory on the homepage that allows users to instantly find the right expert by name, area of expertise and consulting focus.
Modern, Brand-Compliant Design: A clean, minimalist user interface with a sophisticated colour palette.
SEO-Optimized Architecture: A technically clean site structure with a properly migrated blog and no duplicate content, built for maximum search engine visibility.
Empowering Content Guidelines: Practical, easy-to-use resources that enabled the client's team to take ownership of their content and SEO.
Results & impact
Dramatic growth in visibility and engagement
The relaunch led to an immediate and dramatic improvement in website performance, transforming ESCHE's digital presence from a static brochure into a powerful growth engine.
The data from Google Search Console confirms the success:
- Surge in Organic Clicks: The total number of clicks from search results increased by 70% month-over-month, demonstrating a significant boost in qualified traffic.
- Explosive Growth in Visibility: Impressions in search results more than doubled - a 134% increase - proving the site's content and structure are now being effectively discovered by its target audience.
Beyond the numbers, the project successfully:
- Solidified ESCHE's Digital Brand: The new site now accurately reflects the firm's premium market position, building trust with clients and recruits from the first click.
- Created a Sustainable Platform: With an empowered marketing team and a future-proof technical foundation, ESCHE is well-equipped to maintain and build upon this success independently.
In our customer's words
"Working with SUNZINET has noticeably strengthened our digital focus. The decisive factor for me was that the team quickly understood our goals and translated them into a clear, future-proof solution. The new website supports our brand, provides guidance for our target groups and is already delivering measurable added value. We received reliable advice at management level and were able to rely on well-founded decisions at all times. A partnership that I would highly recommend."
- Jackleny Rather, Marketing Lead
“In SUNZINET, we have found a partner who not only understood our requirements but also actively developed them further. The collaboration was transparent, professional and characterised by genuine teamwork at every stage. From strategic consulting to final implementation, we felt we were in excellent hands. The result is a modern, powerful website with clear structures, strong performance and a contemporary user experience. We can wholeheartedly recommend SUNZINET as a reliable and committed partner.”
- Jonathan Dehn, Marketing Manager
About the customer
With currently 106 experienced experts in the fields of law, tax and auditing, as well as around 170 other specialists, Esche Schümann Commichau is one of Germany's leading multidisciplinary law firms. ESCHE stands for practical, excellent advice, entrepreneurial thinking and solutions that ensure sustainable economic success. The focus is on advising large corporations, nationally and internationally active medium-sized companies, shareholders and wealthy private individuals. ESCHE supports the latter in particular in the areas of asset succession and tax law.
