Intuitive Customer Experience for Generation Z through Website Relaunch with HubSpot
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Based in Stamford, USA, AIFS has been a pioneer in educational travel since 1964. With over 1.75 million young individuals benefiting, AIFS has expanded international educational horizons. With global offices, including one in Germany, AIFS combines personalized guidance with tailored study abroad programs to ensure unique international experiences.
Converting concerns into an opportunity to drive growth
Together we used the expiry of their TYPO3 support system as an opportunity where our goal was clear:
- The Goal: Expand market share through targeted engagement and automated customer support.
As TYPO3 did not provide the capabilities AIFs Educational Travel needed for a stronger web presence, we jointly decided to embark on a website relaunch using HubSpot CMS. Together, we upgraded the website as follows:
- Develop a target-Oriented Web design:
We developed the website with a vibrant design and clean layout to effectively captivate AIFS's target group of young adults and students.
- Optimize Customer Journey:
Our CX experts ensure that the website is user-friendly, and enables a seamless journey from initial discovery to booking. We focused on making this booking process a smooth and efficient experience right from the homepage.
- Set up efficient data flow and database linking:
We've seamlessly linked the website's backend, integrating program overviews, destination details, and the booking tool. This ensures efficient, secure interactions among the booking system, CMS, and CRM, boosting efficiency and data security.
- Integrate process automation:
The new CMS is built for longevity, incorporating automation to streamline operations and maintain long-term efficiency.
Each element of our approach was carefully crafted to align with and enable AIFS's goals, leading to a successful digital transformation.
A fresh, visually appealing design tailored for Gen-Z sets AIFS apart competitively and fosters trust within its target audience.
Better overview of the programs to drive more conversions
Enabling a smooth interaction between the booking tool, the CMS, and the CRM system, enhancing efficiency and data security.
A significant transformation in AIFS's digital strategy.
- 46% increase in the number of leads created per day in December, compared to December 2022 and 13% increase in program bookings in the same period.
- Increase in AIFS's operational efficiency with process automation that saves them time and sets a solid foundation for growth.
- Enhanced service delivery via an efficient CMS and CRM Integration
- Reduced business costs by using HubSpot as a SaaS solution.
As AIFS's digital partner, we were able to help them navigate complex digital landscapes. These strategic advancements have collectively elevated our customer's digital presence, aligning it with contemporary standards and positioning it for future success.
What AIFS has to say!
Our brand new website is online – and of course it wants to be celebrated! 🙌🥂
In 10 months of intensive hard work, we have not only revised the design, but have also completely moved to HubSpot in order to interact with our users even more efficiently and purposefully in the future.