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The project
Creative fragrance worlds with ipuro – storytelling across various channels
Scents awaken memories, create atmosphere, and tell stories. This is precisely what we made tangible for and with ipuro.
The manufacturer of high-quality room fragrances and scented candles commissioned us to stage two new product lines: "WE ARE:" and the exclusive licensing collaboration "Emily in Paris." Our mission was to:
- Increase Brand Awareness: The product lines needed to become more visible – with attention-grabbing assets that wouldn't be overlooked in the feed.
- Drive Sales: The campaigns shouldn't just be appealing, but also deliver measurable results in the form of increasing product sales.
- Unleash Creative Diversity: Communication was to take place across multiple channels – from social media and influencer collaborations to Netflix ads. At the core was a modern, visually powerful storytelling approach that makes ipuro tangible in new contexts and appeals to lifestyle-oriented target groups.
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Channels
META
Google
Netflix
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KPIs
Overall Cost Per Acquisition (CPA) of only €9.39
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Project Timeline
October – November 2024
The product lines
Sustainable design meets pop culture
WE ARE: The line combines design with responsibility. The scented candles and room fragrances are made from recycled raw materials like unsold flowers or citrus peels. What would normally end up as waste becomes the foundation for a new scent experience here. The products stand for a conscious use of resources – without compromising on look and feel.
Emily in Paris: The popular Netflix series follows a young marketing manager who moves from Chicago to Paris and navigates her way between job, fashion, and new experiences. Together with Paramount, the media company behind Emily in Paris, ipuro developed two exclusive fragrances that capture central themes of the series such as lightness, self-discovery, and aesthetics.
In this campaign, we incorporated visual elements from the series – a creative trick that increased recognition value and strengthened series fans' identification with the products.
Particularly attention-grabbing: placing ads directly on Netflix, in the immediate context of the series. This made ipuro visible where the target audience was already emotionally immersed in the Emily in Paris brand world – a coherent example of creative media integration.
Our Approach
Strategic thinking. Creative execution. Precise implementation.
Value & results
Quick wins, long-term impact
Success was evident shortly after go-live: high traffic numbers, strong interactions, and initial purchases.
- The campaign significantly increased product sales. The ROAS remained consistently above 1 on Meta and above 3 on Google. With a conversion rate of 1.5% on Meta and 4.1% on Google, the campaign also proved efficient – with a CPA of only €9.39.
- Simultaneously, brand awareness grew substantially. Creative assets, authentic creator content, and precise targeting ensured a strong presence – from social media to Netflix ads.
The success shows: the direction is right. Together with SUNZINET, iPuro is taking the next step – with new campaigns and further launches.
In our customer’s words
„SUNZINET developed and implemented separate campaigns with clear objectives for two product lines. We were particularly impressed by the finely tuned integration of touchpoints – from initial contact via awareness channels such as Netflix to the straightforward purchasing process. Creative ideas and performance thinking worked together perfectly.“
- Nicole Fischer, Director Assortment
About ipuro
ipuro is a leading brand specializing in premium air care products that enhance indoor environments. Known for its high-quality diffusers, fragrances, and home accessories, ipuro combines sophisticated design with exceptional scent experiences. The brand is dedicated to providing customers with a premium and environmentally conscious choice in home and office fragrance solutions.
