Shop relaunch after spin-off: How ipuro increased conversion rate by 430%

An elegant arrangement of amber glass containers with various scents, including citronella, basil, and lavender, from the brand iPuro. The scene features candles and reed diffusers surrounded by fresh ingredients like basil leaves, lavender sprigs, and lemons, all placed on a light stone surface. The neutral background and minimalistic design highlight the natural scents and soothing atmosphere.
Logo_shopify

The project

A spin off as the catalyst for independence

ipuro offers customers unique scent experiences in the form of room fragrances and candles. For many years, the company was organized under the umbrella of the Gries Deco Company. In 2025, the next logical step followed: the spin-off and the start of independent entrepreneurship.

The goal was clear: to swiftly and seamlessly commence business operations under its own flag. This required an independent system landscape – including a high-performance online shop and integration with SAP.

  • Services

    Shop Relaunch

  • Technology

    Shopify Plus

  • KPIs

    Conversion Rate: +430%

    Revenue Growth: +207%

    Order Volume: +172% 

  • Project Timeline

     April – June 2025

An illustration of people interacting with a large smartphone. One person is hanging a shop awning above the phone's screen, while another person is holding a shopping cart icon. A third person is placing a picture of a landscape into the phone. Additional icons representing communication, security, and ideas (chat, mail, password, and lightbulb) are scattered around the scene, symbolizing e-commerce and digital interaction.

The goal

A fast, clean and independent start

Time pressure was high: Without its own infrastructure, ipuro would not be able to process orders, manage inventory, or generate revenue. Any delay would have impacted income and customer loyalty.

To overcome these challenges, the company brought SUNZINET on board. Together, we set out to meet the following goals:

  • Digital Independence: Establishment of an independent online shop and integration with SAP to ensure all business processes.
  • A Shop That Convinces: Development of a shop that not only looks good, but also sells – measurable in conversions and revenue.
  • Seamless Transition: Ensuring a smooth system changeover without disruptions to the customer experience or interruptions in business operations.
  • Rapid Implementation: Realization of the entire project within a tight timeframe, without compromising on quality or functionality.
A collection of e-commerce related icons arranged around a central green Shopify shopping bag. The icons include a speech bubble (for communication), a tablet (representing mobile shopping), a laptop with a 'Buy Now' button, a shopping cart, a credit card, and a shopping bag. These symbols illustrate various aspects of online shopping and digital transactions.

The technology

Shopify Plus for a quick start

For the new shop, ipuro chose a familiar solution: Shopify Plus. The decision was consciously made for the system that was already in use before – a clear advantage in a project that needed to deliver results quickly.

Furthermore, Shopify Plus offers the following advantages:

  • Rapid Implementation: Shopify Plus enables short implementation times; a decisive factor given the tight schedule.
  • Flexibility & Scalability: The platform can be customized individually and grows effortlessly with the company's requirements.

Our approach

Partnership for project success

ipuro and SUNZINET worked as an integrated team: agile, solution-oriented, and on equal footing. Weekly meetings and daily coordination in small groups enabled quick decisions and short implementation cycles.

This is how we accompanied ipuro to the new Shopify Plus shop:

  • Two men are sitting on a couch, smiling and looking at a laptop. The man on the left is wearing a white shirt, while the man on the right is dressed in a grey suit with a blue shirt. They appear to be enjoying a positive and engaging moment, possibly discussing something on the laptop. The background features a warm-colored wall with some greenery visible.

    We structured the requirements, prioritized them, and transformed them into a viable concept – always in close exchange with ipuro. 

  • A man is sitting on a couch, focused on his work while using a MacBook laptop. He is dressed in a light grey shirt and dark trousers, with glasses on. The background features a modern office environment with the company name 'SUNZINET' visible on a glass partition.

    We technically implemented the shop and integrated all core functions precisely for business operations. In parallel, we developed and implemented a user-centered design that strengthened the brand identity and created a clear, intuitive shopping experience.

  • Three men are sitting on a couch in an office setting, gathered around a laptop. The man on the left is wearing a white shirt and looking at the screen, while the man in the middle, also in a white shirt, is smiling and engaging with the laptop. The man on the right, wearing a red and white striped shirt, is laughing and pointing at the screen. The background features a wall with modern plant arrangements in circular planters.

    The development of the SAP API was handled externally by Be1Eye. We actively supported ipuro in the coordination, accompanied the entire integration process, and ensured in close collaboration with all parties involved that the connection functioned smoothly.

  • A group of four people is gathered around a wooden table, smiling and high-fiving each other. The person on the left is wearing a white shirt, and the others are dressed in casual attire. Their hands are raised in a celebratory gesture, creating an atmosphere of teamwork and success. The background features a window with a glimpse of outdoor space.

    Before launch, we meticulously tested all processes, optimized details, and prepared the ipuro team for live operations.

Two men are sitting on a couch, smiling and looking at a laptop. The man on the left is wearing a white shirt, while the man on the right is dressed in a grey suit with a blue shirt. They appear to be enjoying a positive and engaging moment, possibly discussing something on the laptop. The background features a warm-colored wall with some greenery visible.
A man is sitting on a couch, focused on his work while using a MacBook laptop. He is dressed in a light grey shirt and dark trousers, with glasses on. The background features a modern office environment with the company name 'SUNZINET' visible on a glass partition.
Three men are sitting on a couch in an office setting, gathered around a laptop. The man on the left is wearing a white shirt and looking at the screen, while the man in the middle, also in a white shirt, is smiling and engaging with the laptop. The man on the right, wearing a red and white striped shirt, is laughing and pointing at the screen. The background features a wall with modern plant arrangements in circular planters.
A group of four people is gathered around a wooden table, smiling and high-fiving each other. The person on the left is wearing a white shirt, and the others are dressed in casual attire. Their hands are raised in a celebratory gesture, creating an atmosphere of teamwork and success. The background features a window with a glimpse of outdoor space.
An illustration showing a smartphone displaying three key metrics with significant growth percentages: +430% Conversion Rate, +207% Revenue Growth, and +172% Order Volume. A person is standing next to the phone, pointing towards the stats, while pushing a shopping cart filled with colorful shopping bags. The image emphasizes the positive impact of e-commerce growth.

The results

Impressive growth across all metrics

 Four months after the relaunch, success was clearly measurable. Compared to the previous period, ipuro achieved impressive results:

  • +430% Conversion Rate: Through optimized user flow, clear messaging, and continuous improvements such as adding relevant payment methods in the checkout, the shop converted significantly more visitors into customers.
  • +207% Revenue Growth: The combination of the new shop architecture and digital strategy led to a noticeable increase in online sales.
  • +172% Order Volume: More visibility, better performance, and significantly more completed purchases in the shop.

Added value

Clear advantages for technology, team, and revenue

The online shop and SAP integration were implemented within just two months – on time, stable, and without downtime. ipuro benefits from the following advantages:

A stylized icon of a crown with a bright green accent, symbolizing leadership, achievement, or royalty. The crown is designed with clean lines and a modern style, representing excellence and authority. Technological Independence: With the new system, ipuro can independently manage all digital processes – from order processing to inventory management.

A simple, stylized icon of a network or connection, featuring a central node with three extending lines and circles connected by smaller circles. One of the smaller circles is highlighted in a bright green color, emphasizing the idea of connected elements or a dynamic system. Flexibility & Scalability: The new shop infrastructure provides a stable foundation for future initiatives and grows with the company.

A stylized icon of a rocket with a bright green accent, symbolizing growth, launch, or progress. The rocket is designed with clean lines and a simple, modern style, representing innovation and forward movement. Revenue Growth: The optimized Shopify Plus shop, a refined digital strategy, and improved user flow led to significantly more completed purchases in the online shop.

A stylized icon featuring a gear symbol combined with a lightbulb, representing innovation or problem-solving. A bright green accent highlights one part of the gear, emphasizing a focus on solutions or ideas. More Efficient Resource Utilization: Thanks to the increased conversion rate, campaigns work much more efficiently. Wastage decreases – and the marketing budget achieves better results.

Christoph Honnefelder CEO (ad interim)

SUNZINET implemented a powerful Shopify Plus shop within just two months

The relaunch of our shop after the spin-off was a decisive milestone. SUNZINET implemented a powerful Shopify Plus shop within just two months. The close cooperation and rapid implementation quickly showed results: we saw a 430% increase in our conversion rate. This created a strong foundation for our further growth.

An image of a website and mobile phone showcasing iPuro’s products. On the laptop screen, the website displays a minimalistic layout with a set of citronella-scented candles and reed diffusers surrounded by fresh lemons. On the mobile screen, a limited edition 'Amalfi' gift set is shown with colorful packaging featuring lemon motifs. The text on the website reads 'Dein Dufterlebnis mit Sinn,' meaning 'Your fragrance experience with meaning.'

Outlook

Strategic partnership for the next growth phase

Even after the successful relaunch, SUNZINET remains a long-term partner at ipuro's side. We handle the complete e-commerce management – from technical support and conversion optimization to the development and implementation of the digital marketing strategy. Furthermore, we support ipuro flexibly wherever resources are currently lacking, for example in customer support or with operational tasks.

We are already working together on the next steps:

  • Rollout of additional country-specific shops
  • Automation of operational processes
  • Further development of brand identity and a planned brand relaunch
  • Ongoing conversion optimization and performance marketing
  • Strategic consulting and technical further development of the shop

This is how we will continue to help ipuro sustainably shape and expand its digital growth in the future.

About ipuro

ipuro is an independent, digital-first brand specializing in premium home fragrances, including scented candles and room diffusers. The company focuses on creating distinctive olfactory experiences for everyday living spaces through high-quality products and a direct-to-consumer approach. 

Ready to transform your numbers? 

Whether you are planning a spin-off, a relaunch, or your first independent store, SUNZINET builds the high-performance foundations brands need to scale. Let’s talk about how we can drive 430% growth for you.

 

Dominik Krusemark - Business Development Manager - SUNZINET

Dominik Krusemark

Business Development

krusemark.dominik@sunzinet.com