KölnBusiness

Gründung

1. Januar 2019

Hauptsitz

in Köln

Tochtergesellschaft der Stadt Köln

für alle Unternehmen & Gründer in Köln

Our mission

Professioneller Webauftritt und effizientes Kundenmanagement für Wirtschaftsförderung KölnBusiness

At the beginning of 2019, KölnBusiness spun off independently from the City of Cologne. The goal: to promote the cathedral city as a business location, to support companies in the best possible way and to systematically push innovations. In addition, KölnBusiness plans to position itself as a leading business development agency throughout Germany in the long term. Accordingly, SUNZINET's task was to professionalise the existing website - including a fresh, brand-compliant look & feel. Another task: to implement a user-friendly Customer Relationship Management (CRM) system for the organisation and evaluation of all customer data. In addition to consulting, concept and UX/UI , we also pulled out all the stops in development and digital marketing.

New website and CRM for KölnBusiness by SUNZINET
New website and CRM for KölnBusiness by SUNZINET

Our solution

Digitize up to 90 percent of all processes with CRM system Salesforce

For efficient management of its extensive customer data, our customer KölnBusiness will be relying on the CRM solution Salesforce in the future. The basis for this decision was a previously conducted needs analysis, which was followed by interviews and a joint workshop. After that, three CRM systems were shortlisted, with Salesforce making the final running - this best meets the company's requirements. This enabled us not only to map the customer's various workflows perfectly, but also to simplify communication between the individual business development units.

With Salesforce, KölnBusiness has already successfully digitized up to 90 percent of its processes and even automated some of them, because the CRM is a real all-round talent that covers several tasks at once: the administration of customer data as well as the operational tasks of the sales department.

 

New website and CRM for KölnBusiness by SUNZINET
  • New website and CRM for KölnBusiness by SUNZINET
  • New website and CRM for KölnBusiness by SUNZINET
  • New website and CRM for KölnBusiness by SUNZINET
  • User-friendly, versatile, modern: New corporate website gives KölnBusiness a unique identity

    In addition to the Salesforce implementation, we also took care of the new website for KölnBusiness. Now the new corporate website based on TYPO3 impresses with its high-quality design and successful usability. This additionally strengthens the professional appearance of the business promotion. The special feature behind it: the underlying Pattern Library as an organized design system. It collects all reusable elements and defines their exact use. On this basis, we developed a scalable design as well as a structured UX/UI - quickly and efficiently. Now KölnBusiness presents itself all around with a unique, coherent identity.

    smartphone
    KölnBusiness KölnBusiness KölnBusiness KölnBusiness KölnBusiness KölnBusiness

    About KölnBusiness

    As a subsidiary of the City of Cologne, KölnBusiness Wirtschaftsförderung is the first point of contact for all companies and start-ups at the location. It provides guidance on questions from the authorities and legal regulations. In all questions relevant to business and administration, KölnBusiness provides information, acts as a mediator and networker, and offers individual solutions with its wide range of services. In addition, KölnBusiness develops strategies for Cologne as a business location of the future - together with regional companies, partner institutions as well as science and research facilities. The ultimate goal: to promote innovation and strengthen the Cologne brand - both nationally and internationally.

    KölnBusiness
    KölnBusiness