Aixigo | Website Relaunch | SUNZINET
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Optimized usability after website relaunch
Even though it is difficult to make aixigo's services tangible, we succeeded in presenting them in a memorable way. To support aixigo's customers in their decision-making process, we integrated a so-called "solution finder" on the homepage in a honeycomb design. Users can thus quickly select the right software solution from aixigo's portfolio.
aixigo AG
aixigo is one of the established providers of innovative software for banks and financial service providers and specializes in the digitization of the financial sector. The company's technology enables innovation leaders to digitize all aspects of private banking as well as retail banking.
The Challenge
The old aixigo website no longer lived up to the company's claim of being perceived as a modern digital service provider. The software provider was therefore faced with the challenge of modernizing content and design on the old website. When designing the new site, aixigo made sure that it would be easy to understand how the company's digital innovations had a lasting impact and offered customers real added value. In addition, the new, comprehensibly prepared content was intended to appeal more to international target groups. Further goals of the website relaunch were an increased lead generation and conversion rate.