What is the difference between Adobe Analytics and Google Analytics?

Adobe Analytics and Google Analytics are both web analytics tools, but differ in key aspects. Adobe Analytics offers advanced customization, detailed segmentation, and real-time tracking, best for large enterprises. Google Analytics is user-friendly, free, and suits smaller businesses, providing basic insights and Google tool integrations. Practical Example of Adobe Analytics v/s Google Analytics: Imagine you have an online fashion store, you aim to track purchases, cart additions, checkout starts, and popular products. Google Analytics covers page views and conversions but it might not be able to track specific interactions like adding items to the cart, or progression through checkout steps. It will be able to give you only a general overview. Adobe Analytics enables custom tracking for each, including events for cart actions and purchases. It even captures product clicks and cart abandonments, revealing customer behaviour for website enhancement.

Is Adobe Analytics GDPR-compliant?

Adobe Analytics has a robust privacy model. Servers are hosted in the EU, and Adobe has a Data Processing Agreement (DPA) complying with GDPR requirements. (DPA = Agreement between a data controller (e.g., a company) and a data processor (e.g., a third-party service)).

What are the benefits of Adobe Analytics?

Adobe Analytics is a flexible, customizable tool for generating insightful analyses and reports. It easily integrates with other online marketing tools through predefined interfaces. Adobe Analytics delivers quick insights, giving you a competitive edge. AI-based support aids in analysis and decision-making.

Is Adobe Analytics part of Adobe Experience Cloud?

Yes , Adobe Analytics is indeed part of the Adobe Experience Cloud. Adobe Experience Cloud is a comprehensive suite of tools and services designed to provide businesses with solutions for marketing, advertising, analytics, and commerce. Adobe Analytics is a key component within this suite, offering powerful data analysis and insights capabilities to enhance customer experiences and drive business growth.

Adobe Analytics Agentur - Digital Agentur SUNZINET

Adobe Solution Partner Community - Web Analytics Agentur SUNZIENT GmbH

+20 years of experience, 160 employees across 3 countries

Adobe Analytics Agency

SUNZINET: Leading Digital Marketing Agency with a focus on KPIs

We are a leading digital marketing agency in Germany. Our team has the expertise to combine all your marketing & and sales tools with Adobe Analytics. From us, you will get unparalleled web analytics reporting, that your team an actually use to improve your digital strategy.
Our Services as an Adobe Analytics agency
We help you in translating web analytics data into actionable insights.
Our services from a bird's eye view:
- System integration and customisation
- Setting up Reporting and Dashboards
- Data Analysis and Insights
- Strategy & Support
Top Reasons for choosing Adobe Analytics

Adobe Analytics is powered by AI and automation. It offers detailed custom analysis, flexible reporting, and predictive insights, making it the go-to tool for businesses that want to understand their user's behaviour in detail and accordingly improve their digital strategies.

SUNZINET Top Internetagentur und Full Service Digitalagentur

Get Insights and not just Reports

We set up reports that precisely guide you on how to enhance user engagement, increase conversions, and develop a niche in your industry.

Speak with an expert

System Integration & Customization
We integrate Adobe Analytics with all relevant data sources and set up accurate tracking codes for data collection. This helps us set up reports that provide insights for strategic improvements aligning with your business goals.
Setting up Reporting & Dashboards
We generate reports and visual dashboards, that are easy to read and insightful.
Data Analysis & Insights
Our team of business analysts help you recognize trends, user segments, target group demographics and user behaviour patterns enabling you to derive actionable insights for well-informed decisions.
Strategy and Support
As your growth partner, we provide you with marketing consultation with the goal of increasing your business. Additionally, we train you in Adobe Analytics usage and are always there as your support partner.

Our Customers: We are growth partners of

Kundenlogo Zeiss Blau und Weiss- Digitalagentur SUNZINET

Kundenlogo SparkassenZeitung - Digitalagentur SUNZINET

Kundenlogo SWM - Digitalagentur SUNZINET

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Get to know a few faces

Daniel Palm

Chief Marketing Officer

Valentin Zehnder

Digital Marketing Analyst & Consultant

Regina-Wirtz

Performance Marketing Manager

Rebecca Fehrenberg

Digital Marketing Specialist

Lars Hartmann

Business Analyst

adobe analytics adobe experience partner Agentur - Web Analytics Agency SUNZIENT GmbH

Google Partner Agency - Web Analytics Agency SUNZINET

Tableua Agency - Digital Agency for Web and Data Analytics SUNZINET

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How we propel you forward with Adobe Analytics

Preliminary
Analysis

We start by conducting a thorough initial analysis before implementing Adobe Analytics. We analyze your needs, set up tracking, configure analytics, and test accuracy before implementing Adobe Analytics. This tailored approach ensures that you get reports that gives you insights to achieve your business goals.

Tracking Concept
Development

Creating an Adobe Analytics Tracking Concept involves identifying your requirements, defining events and metrics, mapping user journeys, integrating custom variables, and more. Before implementation, we run the concept by you, so that you get the data you need for informed decisions.

Adobe Analytics Implementation

We implement Adobe Analytics which includes steps such as setting up an account, placing tracking code, defining tracked actions, e-commerce transactions, conversions, mobile app integration and more.

Review and
Recommendations

As your digital marketing agency for web analytics, we set up monthly calls (or set up according to customer requirements), where we review the reports together, discuss results and derive recommendations for you.

Your Advantages with SUNZINET as your Web Analytics Agency

Let's upscale your reporting

+20 years of industry expertise
We are one of Germany's top agencies with over 20 years of industry experience. Our experts have in-depth knowledge of Adobe Analytics and how to maximize the tool for your benefit.
Strong partnership
We are a certified Adobe Partner Agency. This means - for your project, we have access to extensive resources, best practices, and technical support.
Interdisciplinary teams → Holistic service
Access our versatile team with expertise in technical implementation, business analysis, UX/UI, Conversion rate optimization and more. Our experts go beyond implementation and help you develop growth-focused strategies using the power of Adobe Analytics.
Get unparalleled platform quality and reporting
With us, you will get an integrated platform that reports on your sales and marketing activities, their ROI and gives insight into every customer interaction.
Technical Support and Close Assistance
We provide long-term support and train your team in using Adobe Analytics effectively. As your growth partners, you will always have a point of contact, post-implementation.

Let's take your business to the next level

Lukas Kamm

Business Development

kamm.lukas@sunzinet.com

+49 221 / 355 009 0

What is the difference between Adobe Analytics and Google Analytics?
Show More

Adobe Analytics and Google Analytics are both web analytics tools, but differ in key aspects. Adobe Analytics offers advanced customization, detailed segmentation, and real-time tracking, best for large enterprises. Google Analytics is user-friendly, free, and suits smaller businesses, providing basic insights and Google tool integrations.

Practical Example of Adobe Analytics v/s Google Analytics:

Imagine you have an online fashion store, you aim to track purchases, cart additions, checkout starts, and popular products.

Google Analytics covers page views and conversions but it might not be able to track specific interactions like adding items to the cart, or progression through checkout steps. It will be able to give you only a general overview.

Adobe Analytics enables custom tracking for each, including events for cart actions and purchases. It even captures product clicks and cart abandonments, revealing customer behaviour for website enhancement.

Hide
Is Adobe Analytics GDPR-compliant?
Show More

Adobe Analytics has a robust privacy model. Servers are hosted in the EU, and Adobe has a Data Processing Agreement (DPA) complying with GDPR requirements. (DPA = Agreement between a data controller (e.g., a company) and a data processor (e.g., a third-party service)).

Hide
What are the benefits of Adobe Analytics?
Show More

Adobe Analytics is a flexible, customizable tool for generating insightful analyses and reports. It easily integrates with other online marketing tools through predefined interfaces. Adobe Analytics delivers quick insights, giving you a competitive edge. AI-based support aids in analysis and decision-making.

Hide
Is Adobe Analytics part of Adobe Experience Cloud?
Show More

Yes, Adobe Analytics is indeed part of the Adobe Experience Cloud. Adobe Experience Cloud is a comprehensive suite of tools and services designed to provide businesses with solutions for marketing, advertising, analytics, and commerce. Adobe Analytics is a key component within this suite, offering powerful data analysis and insights capabilities to enhance customer experiences and drive business growth.

Hide

+20 years of experience, 160 employees across 3 countries

Adobe Analytics Agency

Get Insights and not just Reports

Our Customers: We are growth partners of