FCM Finanz Coaching is the leading provider of financial coaching as a service for professional financial decision-makers and financial advisors in the DACH region. The company was founded in 1999 and in coaching it offers its clients a combination of scientific findings with neutral observations, recognised tools and a love of innovation. FCM Finanz Coaching is the leading provider of financial coaching as a service for professional financial decision-makers and financial advisors in the DACH region. The company was founded in 1999 and in coaching it offers its clients a combination of scientific findings with neutral observations, recognised tools and a love of innovation.
The Challenge
The primary goal of the overall website relaunch was to strengthen customer loyalty and maintain relationships with them. Toward this aim, we were supposed to emphasize the core competencies and achievements of FCM more clearly. That should happen with simplified content that arouse the curiosity of the website visitors and bring them to take up the FCM offers.
