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FriedWald has been offering burials in the forest as an alternative to traditional burials in a cemetery since 2001. At 63 locations in Germany, FriedWald arranges such burials, where the ashes of the deceased rest in biodegradable urns under trees in the middle of the forest. A small name plate on the corresponding tree draws attention to the burial site. FriedWald acts as an intermediary between the people concerned, public authorities (e.g. municipalities), foresters and forest owners.
For FriedWald, our task was to align the website at friedwald.de with the various needs of the different target groups of the provider of forest burials in terms of usability and design. In addition, the special features of the nationwide FriedWald locations had to be communicated in an understandable way. These are not branches in the classical sense, but different forests where trees can be purchased for a forest burial.
The purchase of such a tree is possible via the online store integrated into the website, for which we also implemented a relaunch. The challenge here was to clearly present the different price models of the trees depending on the location. In addition, the sensitive topic of burial was to be appropriately illustrated on all launched platforms.
Our Approach & Solution
Successful usability with expressive design
We have a partnership-based, transparent and well-structured cooperation with SUNZINET, in which both sides contribute their expertise, experience and ideas. The exchange is always constructive and appreciative, brings progress and is fun!Franziska Bittel Projectmanager Marketing