36% more sales with an online-shop relaunch within 14 days

  • Services

    Online Shop Relaunch

    UX & UI

    Digital Marketing

  • Technology

    Shopware 6


  • KPI

    14 days for shop-relaunch

    28% more transactions

    72% more conversions on the website

    36% more sales



  • Project Realized Year


Leguano, founded in 2009, is a leading supplier of barefoot shoes with over 10 years of experience. They offer barefoot shoes for women, men, and children, and operate more than 100 stores in Germany and an online shop.

Leguano's online shop, which used Magento as their shop system, reached the end of support, and needed to implement a new system quickly for an optimal user experience.


The Challenge

The project for Leguano was time-sensitive, and our task was to quickly achieve the following:

  • Advise on a shop system for the relaunch
  • Create an online-shop concept
  • Implement a complete shop relaunch with customized designs, plug-ins, and more
  • Ensure easy content maintenance
  • Establish digital marketing measures


Our Approach & Solution

Agile, efficient and solution-oriented

Our agile team and e-commerce experts consulted leguano to shift to Shopware 6 and developed a Minimum Viable Product (MVP) to quickly launch the store, that covered the basic functions and customer needs. This was because creating numerous content pages for a pure store system takes time.

Continuous optimization based on user feedback, such as clicks, dwell time, and bounce rates, was implemented after the MVP went live.



The Result

Online Shop relaunch in just 14 days - with SAP connection

Leguano's new online shop, implemented by SUNZINET, quickly achieved success with hundreds of orders in the first few days. The new system equipped with automated workflows has created added value for employees by digitizing and simplifying numerous work processes for employees and customers.

Here is our success in numbers: 

  • The conversion rate of the online shop increased by 72%
  • 28% more transactions
  • We accelerated sales by 36%

As leguano's digital partner, we continue to develop the shop and support the company in further process optimisations.

csm_GDA22_HO_SPECIAL_MC_RGB_f590cb11dfGerman Desing Award 2022

Leguano's online shop received the 2022 German Design Award Special Mention for its aesthetic imagery and high-quality design.

Click here to view the website →



leguano could not have found a better partner for the redesign of our shop and the relaunch of the website. We are completely thrilled with both the cooperation and the result! The team from SUNZINET was in permanent exchange with us and was thus able to react immediately to needs, wishes and challenges. The result: real added value. Many thanks for the patience during the development and the creative as well as professional advice during the implementation of our new modern brand appearance. We are looking forward to further joint projects!

Fabian Welke Marketing Manager

Want to re-launch your online shop?

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Let's explore your challenges together in our initial non-binding conversation and find out how we can best support you.

Looking forward to getting to know you!

Simona Mayer
Head of Business Development


0221 / 355 009 13

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