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Teckentrup GmbH & Co KG has been producing metal doors and gates since 1932. In its sector, the family-owned company is one of the largest manufacturers in Europe. Teckentrup employs a total of around 950 people and is headquartered in the East Westphalian town of Verl in the German state of North Rhine-Westphalia. The company also has sales offices in France, Great Britain, Ireland, the Netherlands, Poland, Sweden, Switzerland, South Africa and the Czech Republic.
Teckentrup has been manufacturing doors and gates "Made in Germany" for over 90 years. For our customer, this is about more: Teckentrup produces more than doors and gates: Teckentrup delivers solutions. To live up to its promise, the family-owned company has set three elementary standards: Design. Safety. Service.
To ensure that these aspects are perceived in the digital presentation, it is our task to maintain and support the website. Using the latest technologies, our experts have designed the structure. Meanwhile, we have been working on website projects in partnership for more than three years.
One project is the establishment of a blog, which is anchored on the website as a source of knowledge and provides users with information on all aspects of the products offered.
The Challenge
A professional and modern appearance on the Internet is an elementary success factor these days. Especially when potential customers are addressed worldwide. Therefore it is of great importance for Teckentrup to have a website according to the latest standards.
More than three years ago, we were commissioned to build the aforementioned website. After extensive analysis and transparent cooperation and lively exchange with the management and marketing department, we came to the conclusion to use TYPO3 as technology.
We used the latest version of the content management system.
Our tasks also include consulting and holistic support. We are responsible for SEA measures, as well as for any SEO processes. We monitor the international ranking of the websites and pages, so that we can guarantee ideal visibility in any online channels.
Our Approach & Solution
In order to achieve the desired customer requirements - better visibility on the web and more visitors or leads - we performed detailed analyses. In addition, personas and customer journeys were created, which were taken into account in the website construction.
TYPO3 emerged as the ideal technology solution for Teckentrup's processes. The open-source CMS is one of the most widely used CMSs. Thanks to a flexibly scaled framework, the technology offers simple application possibilities.
To ensure an international internet presence, we have made all content multilingual and adapted the content to the target countries.
Weekly check-ups are carried out by our SEO managers. To achieve sustainable success with content, SEO must be viewed as a continuous process. We are responsible for international rankings and apply appropriate measures to constantly optimize the performance of the pages. One measure is the applied content audit. Individual pages are examined according to their performance and ultimately optimized.
The Result
The international web presence is modern and appealing. The multilingualism of the site ensures a high reach. Emotional stage images capture visitors' attention immediately when they access the company's site. Full service support ensures the visibility of the website. With the promo configurator, the site visitors:inside click together their desired garage door themselves and can request a non-binding dealer offer for it directly from Teckentrup. Teckentrup partners also integrate the configurator on their own websites to offer their customers individual configuration options.
