UNGER is one of the world's leading manufacturers of professional cleaning and maintenance tools. Its product range includes clean water cleaning systems, a glass cleaning range, and floor cleaning and care systems. Professional cleaners in over 80 countries around the world use UNGER products. The company employs around 80 people and its headquarters are in Solingen, Germany.

The Challenge

With over 50 years of experience in the market, UNGER is the leading supplier of cleaning products for professional glass and building cleaning. This has enabled the company to make a name for itself not only in this country, but also to gain more and more ground internationally. Accordingly, it was necessary to communicate the advantages of UNGER's product portfolio beyond the German-speaking countries in a professional manner and in terms of effective digital marketing. Another task for SUNZINET was to optimize the user-friendliness of the company's previously functionally limited dealer search so that customers can contact UNGER dealers more easily and place orders more quickly in the future. 

Our Approach & the Solution

Planned, done - SUNZINET implements update based on TYPO3 and Magento 2

In order to successfully implement the requirements of the project, we decided on a smart combination of TYPO3 and Magento 2. Accordingly, the website is not an online store in the classic sense, but is based on a store framework. Thus, the content could be built according to an effective digital marketing strategy and made available in several languages. The dealer search was also optimized so that UNGER dealers can now be found and contacted directly via the website. The result: the site's user experience is now not only better, but above all more emotional. Not least thanks to its new, fresh look, which aesthetically underlines the comprehensive range of functions in accordance with the UNGER corporate design guidelines.