UNGER GmbH
Solingen
on the market since 1964
for professional glass and building cleaners
The challenge
With over 50 years of experience in the market, UNGER is the leading supplier of cleaning products for professional glass and building cleaning. Thus, the company has not only been able to make a name for itself in Germany, but has also gained more and more ground internationally. Accordingly, it was necessary to communicate the advantages of the UNGER product portfolio professionally and in terms of effective digital marketing beyond the German-speaking countries. A further task for sunzinet: to optimize the company's dealer search, which has been functionally limited to date, in terms of its user-friendliness so that customers can contact UNGER dealers more easily and place orders more quickly in the future.
Our solution
Planned, done - sunzinet convinces with an update based on Typo3 and Magento 2In order to successfully implement the requirements of the project, we decided to use a smart combination of Typo3 and Magento 2, according to which the website is not an online shop in the classic sense, but is based on a shop framework. Thus, the content could be built according to an effective digital marketing strategy and made available in several languages. The dealer search has also been optimized so that UNGER retailers can now be found and contacted directly via the website. The result: The user guidance of the site is now not only better, but above all more emotional. Not least thanks to its new, fresh look, which aesthetically underscores the comprehensive range of functions according to the guidelines of the UNGER Corporate Design.
Customer voice
"By choosing sunzinet, we have made the right choice for our company. A high quality of advice in the new and further development of our website as well as great suggestions for new ways in inbound marketing with tools that help to increase our efficiency and effectiveness - we are very satisfied and see ourselves well positioned for the future".Dietmar Bernstein Senior Marketing Manager UNGER Germany GmbH
Digital transformation
sunzinet makes a brand and positions itself as a strong partner in digital changeAll in all, this project once again proved where our strengths lie: effectively transferring internationally successful brands like UNGER into the digital world. And not only in terms of lead-optimized marketing, but also in terms of a uniform brand image. Because with first-class new features and a fresh design, the optimized web presence offers direct added value - for customers and dealers alike! UNGER now presents itself in the best light and stands out from the competition at first glance. This also applies to social marketing, through which we constantly develop further international market potentials with target-oriented campaigns, SEO and SEA measures.
About UNGER GmbH
UNGER is one of the world's leading manufacturers of professional cleaning and maintenance tools. Its product range includes pure water cleaning systems, a glass cleaning range as well as floor cleaning and care systems. Professional building cleaners in over 80 countries around the world use UNGER products. The company employs about 80 people, the headquarter is in Solingen.
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