mock-up of a whitepaper titled B2B Portals in Manufacturing: Where to Begin with Digital Transformation for a Unified Customer Experience | Partner portal for manufacturers SUNZINET

B2B Portals: Streamline business with customers and partners

The manufacturing industry is facing unprecedented challenges - from economic uncertainty and labor shortages to the increasing pressure of regulatory demands. In this environment, staying competitive requires more than just keeping up with the changes. Digital transformation is the key to secure long-term growth.

In our new Whitepaper, we dive into how manufacturers can leverage a customized B2B Portal to tackle these challenges head-on, improve operational efficiency, and build stronger relationships with partners and customers.

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What to Expect in Our Guide

This whitepaper is specifically designed for manufacturing companies that are looking to embrace digital transformation and streamline their operations. Discover how a B2B portal can be your gateway to increased efficiency, stronger partner relationships, and a more competitive future. You will learn:

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Key Challenges in Manufacturing: Understand the pressing issues—like data silos, inefficiencies in order management, and limited visibility into partner relationships—that hinder growth.
Why Digital Transformation Matters: Explore how B2B Portals can help manufacturers streamline operations, enhance customer experiences, and adapt to market changes faster.
Real-World Applications: Learn how B2B Portals facilitate everything from lead capture and sales support to improved communication and personalized experiences for dealers and end-customers.
Long-Term Benefits: Discover how you can reduce operational costs, expand your market reach, and boost customer satisfaction.

About the author

Marcel Epler - Senior Consultant & Solution Architect - SUNZINET

Marcel Epler, Business Director & Business Platforms Consultant

At SUNZINET, Marcel helps businesses launch and optimize digital platforms—whether websites, e-commerce solutions, or complex custom platforms. His focus is on selecting the right technologies, fostering strong partnerships, and ensuring scalable, future-proof solutions that drive real value.

With a background in Business Administration from Cologne University, he has extensive experience in e-commerce and digital transformation. Earlier in his career, he built and led an international e-commerce company, managed the e-commerce division of a leading DIY retailer, and played a key role in developing a digital B2B platform for packaging.

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