Overview of the whitepaper contents showing two pages with a pie chart illustration on the cover | customer segmentation b2b SUNZINET

4 Strategies in Customer Segmentation in B2B

Create well-defined target groups, address your customers in a personalized way, and boost your B2B leads! Our guide shows you how.

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What to Expect in Our Guide

Our guide equips you with the essential tools to boost your B2B leads through effective customer segmentation.

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Discover four types of behavior-based customer segmentation to create cohesive target groups and drive more conversions.
Learn which data sources you can leverage to independently carry out segmentation.
Get an overview of marketing strategies to personalize outreach for each segment and maximize conversions.
Finally, understand how to measure the success of your efforts to ensure effectiveness.

About the author

Srishti Srivastava - Digital Marketing Manager - SUNZINET

Srishti Srivastava, Senior Digital Marketing Manager

Srishti Srivastava brings over seven years of experience in digital marketing and has been working as a Senior Digital Marketing Manager at SUNZINET since 2021. In her role, she oversees the agency's own marketing efforts, with a strong focus on lead generation.

Before starting her professional career, Srishti earned a Bachelor's degree in Psychology with a focus on Business Psychology and a Master’s degree in International Marketing. She is also Google- and HubSpot-certified.

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