4JET

Number of employees

135

Experience

on the market since 2006

Leading provider

of innovative laser systems and solutions

Our task

Increase in sales figures and awareness of the new product "JETLASER

On the occasion of the new product "JETLASER" we received the task from 4JET to strengthen the awareness of the new product on the German and American market. The goal: to increase leads and sales figures. At the same time, we had to improve the brand awareness and reach of the leading supplier of innovative laser systems and solutions in Germany and the USA.

We implemented this with a comprehensive package of marketing measures: we created both the concept and the target group segmentation for the campaign . We also took care of the technical and graphical setup of the landing page and the ads. Furthermore, we took care of the conception of the funnel and the implementation of the marketing automation.

 

Our work delivers what we promise - with success that can be measured!

133

SQL (sales qualified leads)

Via 247

MQL (marketing qualified leads)

18.500

Landing page views

... after 5 months of campaigning.

4JET
4JET

The challenge

JETLASER is a product in need of explanation for niche target group

The new product "JETLASER" works with a new process technology, which is unknown in the industry so far. Therefore, the lead rate before our consultation was very low, among other things. In addition, the competitor products offer an established process technology and are therefore strong competition. In order to successfully introduce the target group to the new product JETLASER, detailed explanations and information are necessary in the product campaign.

Furthermore, the 4JET target group is not mainstream. Therefore, it was particularly challenging to define and reach the touchpoints of the potential B2B customers. This made targeting more difficult. In addition, the JETLASER product has a high price range. Therefore, the customer lifetime cycle took more time, which in turn made it take longer to convince the target group to buy the product.

  • Longingpage for 4Jet campaign | SUNZINET
  • Longingpage for 4Jet campaign | SUNZINET
  • Longingpage for 4Jet campaign | SUNZINET
  • Longingpage for 4Jet campaign | SUNZINET
  • Our solution

    Scalable lead generation process with click-funnel

    We developed a dedicated targeting concept for the campaign - with target group-specific content for sustainable added value. For this, we created a landing page and an ad concept - as the common foundation of the lead generation process. We took care of both the technical and creative implementation of the landing pages and the ads to ensure a uniform appearance with a strong recognition value.

    We created thelanding page via Hubspot, which guided the target group through the campaign and provided them with valuable information about the product. We also designed a lead generation process via click-funnel. At the same time, we ensured that the leads were qualified through marketing automation. The complete implementation and integration of the campaign took place in the inbound marketing tool Hubspot, which enabled us to guarantee a scalable lead generation process.

  • Lead generation process with click-funnel for 4Jet | SUNZINET
  • Lead generation process with click-funnel for 4Jet | SUNZINET
  • Lead generation process with click-funnel for 4Jet | SUNZINET
  • The result

    Qualitative lead increase and continuous performance improvement

    Our campaign for the JETLASER product already recorded over 40 sales-ready leads in the first month! We were able to continuously scale the performance of the campaign through our lead generation measures. After a total of 5 months, the landing page was called up over 18,500 times and we were able to record almost 135 sales qualified leads. These have provided their contact details and are interested in being contacted by 4JET sales. In addition, we succeeded in strengthening the awareness and reach of the 4JET brand in the course of our campaign.

  • Whitepaper for 4Jet campaign | SUNZINET
  • Whitepaper for 4Jet campaign | SUNZINET
  • About 4JET

    The 4JET company creates powerful, integrated machine solutions for industrial production by combining laser process technology, optics, image processing, automation and software. 4JET solutions are used in demanding industries worldwide, including tire and automotive, glass and photovoltaic manufacturing.

    4JET
    4JET