Betten Bormann

Head office



on the market since 1962


Multiple awards in the field of box spring beds and waterbeds

The challenge

Betten Bormann entrusted sunzinet with the entire digital marketing and website relaunch. We were able to convince the customer with our holistic consulting approach. Through an analysis of the current user behavior on the website and an illustration of the customer journey, we identified many potentials in digital marketing for Betten-Bormann. The focus was not only on the website, but also on traffic delivery via various channels.


Beds Bormann Website of sunzinet

Our solution

The first successes even before live performance

We started with the optimization long before the website relaunch and were thus able to achieve initial success even before the live launch. The measures focused in particular on paid performance channels, e-mail marketing, social media, marketing automation and a sustained increase in performance in Google Ads and BingAds.

sunzinet references: Beds Bormann
  • sunzinet references: Beds Bormann
  • sunzinet references: Beds Bormann
  • sunzinet references: Beds Bormann
  • sunzinet references: Beds Bormann
  • sunzinet references: Beds Bormann
  • The advantages for Betten Bormann

    • Losses of coverage in the target group have been severely reduced
    • The quality factor of campaigns and advertisements via specific landing pages has improved significantly.
    • PPC costs with significantly better performance reduced by more than 30 percent
    • Increase in SEO performance (with a strong focus on local SEO)

    Betten Bormann initiated a survey among his customers. The number of participants who only check Internet when asked "How did you hear about us" has almost tripled in a before-and-after comparison.

    Nico Ellermann

    Teamlead Betten Bormann

    Beds Bormann Website of sunzinet

    "In search of a strong partner for our online presence, we looked at countless agencies online. Right from the start, sunzinet blew us away. The working method is very different from all other providers! Promises are kept, conversations and especially the resulting ideas are recorded in writing. Here, highly qualified expert groups work together on a wide variety of projects. I'm absolutely thrilled. You should take this step as well, you have to experience that!"

    About Betten Bormann

    Betten Bormann is a holistic bedroom fitter and has been advising its customers for over 55 years. The specialist bed store in Dortmund stands above all for friendly service and expert advice on all aspects of sleeping.

    Beds Bormann Website of sunzinet
    sunzinet references: Beds Bormann

    +200% Range increase

    within 3 months

    Click here to go to the website