Our services as a social media marketing agency
Whether it's a LinkedIn strategy, Facebook, XING, Pinterest, TikTok or Instagram, we'll provide customized content to match your target audience and marketing goals.
Social Media strategy
Our experts develop a customized social media strategy that is precisely tailored to your company's goals. We define target groups, select suitable platforms and develop content strategies to position your company optimally in social media.
We take care of the maintenance of your social media profiles, including the planning, creation and publication of target group and channel-specific content to successfully present your brand on social media, attract new customers and establish a community.
Profile Creation & Optimization
Our experts create and optimize your social media profiles to build a consistent and attractive brand presence. We pay attention to an appealing design, a consistent brand message and relevant content to stay in the mind of your target audience and build trust.
Reputation ManagementWe monitor and maintain your company's reputation on social media channels. Through social listening, we learn how people are talking about your brand so we can respond to customer reviews, comments and feedback in a timely manner. We help you build and maintain a positive online reputation over the long term.
Our community management team is also available on weekends and evenings to respond promptly to requests, comments and messages from your social media community. We speak your language and help your community with questions. In this way, we make sure your followers feel heard, valued and well cared for, turning customers into fans and strengthening the bond with your brand.
We offer trainings and workshops on various aspects of social media marketing to empower your team and build internal competencies. We impart practical knowledge based on cases, develop a strategy together with your team and derive the next operational steps to exploit the full potential of social media.
Social Media Reporting
Our social media reporting provides you with individual and detailed analyses and insights into your social media activities. We measure the success of your profiles and campaigns, analyze user behavior and provide you with valuable conclusions to continuously optimize your social media strategy.
Our team develops, manages, analyzes and optimizes paid social media ads to increase reach and engagement with your content. We use targeted targeting options, do A/B testing and work data-driven to effectively target your audiences and maximize the success of your ads - for more sales and more leads.
Up-and-coming talent is often no longer actively looking for a new job. They are introduced to jobs among companies through social media. From active sourcing to employer branding, social recruiting is a great lever for your employer brand. We position your company, raise your profile and help grow your team with targeted organic content and paid campaigns.
This is how we develop the right social media strategy for your company
We find out about the current status of your social media presence and review past performance.
Together, we work out your goals and KPIs (Key Performance Indicators) to define a suitable and effective social media strategy. These goals can be, for example, increasing brand awareness, generating leads or improving the customer experience.
Target group analysis
In this phase, we define your target audience and conduct a detailed audience analysis to identify the demographic characteristics, interests, needs and behaviors of the target audience. This helps in developing appropriate content and messages that are then tailored to your the target audience.
We also examine your competitors' social media activities to gain insight into proven strategies, successful content and trends in the industry. With the goal of developing a strategy that clearly stands out from your competitors.
Based on the goals, audience analysis and competitive analysis, we then recommend appropriate social media channels. These can include platforms such as Facebook, Instagram, LinkedIn, TikTok, or YouTube. Here, we additionally determine whether social ads are also recommended.
In this step, we develop a content strategy based on the defined goals, the target audience and the selected channels. This includes the types of content to be created (e.g. texts, images, videos) a content plan, a hashtag and for example a keyword set.
Engagement and community management
We are additionally happy to take care of the strategies and actions to encourage engagement from your target audience and build an active community. This includes replying to comments and messages, initiating interactions and engaging followers, appropriate
AI tools can also be implemented here.
Monitoring and analysis
We continuously monitor the performance of social media activities and analyze the data to measure the success of the strategy. Using metrics such as reach, engagement, conversions and ROI, we then recommend measures to adjust the strategy and continuously improve its effectiveness.
Your advantages with us as your social media marketing agency
Authentic social media presence
We always keep your business model and your goals in mind when creating the concept. This is the only way to ensure an authentic social media presence.
360-degree expertise from a single source
Our team of copywriters, content marketers, designers and video experts ensures concentrated professionalism in implementation. The Digital Marketing Department scans social media successes through KPIs and derives measures for optimization.
Success measurement and reporting for continuous optimization
We measure your social media marketing success using defined KPIs. In monthly reports, we analyze current figures, derive further measures from them and implement them.
An Overview of the Channels - Succeeding with the Right Strategy
To stay authentic and up-to-date, tactics are needed. As your social media agency, we provide the appropriate strategy and support. With our expertise:
- We target your audience precisely.
- We strengthen trust in your brand.
- We win customers through brand loyalty.
- We convert your audience into leads.
Discover the power of visual storytelling. Our team creates engaging and authentic content that puts your brand in the spotlight. Whether through storytelling, carousel posts, or reels, we leverage all facets of Instagram to organically disseminate your message and gain genuine brand ambassadors.
More than just posts – it's about community. We assist you in building an active and engaged community. Through strategically curated content, we promote dialogue with your target audience and create an authentic brand presence that goes well beyond likes.
TikTok is the epicenter of virality. Our creative team immerses itself in TikTok culture to design original and captivating short videos that resonate and are shared. Let's collaborate to create the next viral hit!
Storytelling in video or shorts format. Our team of video producers and storytellers use YouTube to tell deeper stories about your brand. From tutorials to behind-the-scenes – we create content that is not only watched but also remembered.
Achieve more with targeted social ads. We combine creative content with precise audience selection to ensure your message reaches the right individuals. Through continuous optimization, we maximize the ROI of your social media advertising campaigns.
Some of our Social Media Projects
We care & we deliver
With the decision for SUNZINET, we have made the right choice for our company
"A high quality of consulting for the new and further development of our website as well as great suggestions for new ways in inbound marketing with tools that help increase our efficiency and effectiveness - we are very satisfied and see ourselves well positioned for the future."Dietmar Bernstein Senior Marketing Manager, Unger
At SUNZINET, we appreciate the creativity and know-how in addition to the open communication.
"Our cooperation was characterised by the joint development of ideas and topics. Thanks to SUNZINET, we benefit from consulting and implementation in various areas, from CMS to web design to marketing automation."Hans-Ingo Biehl CEO, Verband Deutsches Reisemanagement
The exchange is always constructive and appreciative, brings progress and is fun!
"We have a partnership-based, transparent and well-structured cooperation with SUNZINET, in which both sides contribute their expertise, experience and ideas."Franziska Bittel Project Manager Marketing, Friedwald
In SUNZINET we have found the optimal partner for the realisation of our corporate website.
"Because our all-round successful cooperation is characterised in particular by the spirit that is so important for coeo: dynamic and flexible, always striving for high quality and efficiency. This enabled us to position ourselves strongly in international competition in a very short time. We look forward to a long-term cooperation with further exciting challenges!"Sebastian Ludwig Managing Director, Coeo
With SUNZINET, we have had a reliable partner for our digital transformation at our side for many years
"Together we are continuously improving our digital presence and our digital processes. When working with SUNZINET, we particularly appreciate the strong expertise and the open communication at eye level. We are looking forward to our further, future projects!"Carsten Huber Head of Marketing, Simonswerk
When does a social media strategy make sense for my company?Show More
A social media strategy for your company makes sense when you want to increase your presence and visibility in social media in a targeted way to effectively address your target audience and achieve your marketing goals. A social media strategy will allow you to increase brand awareness, improve customer engagement, drive traffic to your website and ultimately increase sales. A social media agency, such as SUNZINET can help you develop and implement a customized strategy by contributing their expertise in content creation, community management, ad optimization and social media analytics. With professional help, you can plan, implement and analyze your social media activities more effectively to achieve sustainable success in social media.
What capacities do I need to implement a good social media presence?Show MoreIn order to implement an effective social media presence, it is important to plan for appropriate capacities. This includes the time needed to regularly create high-quality content and maintain the social media channels. It is also advantageous to have knowledge of social media marketing or, if necessary, to prepare for it through training and continuing education. However, if you do not have sufficient resources internally or want professional support, you can also consider a social media agency. Such an agency can help you develop a tailored social media strategy, create engaging content, and measure success to best implement your social media presence.
Which social media strategy is suitable for which channel?Show More
Choosing the right social media strategy for a particular channel depends on a number of factors. For Facebook, a strategy that focuses on building an engaged community, sharing relevant content, and using targeted ads is suitable. On Instagram, the focus is often on visually appealing content and building an aesthetic brand presence. LinkedIn, on the other hand, is particularly useful for professional networking, sharing expertise, and participating in industry-relevant discussions. Twitter enables quick and direct communication with the target audience, while YouTube is an ideal platform for video content and storytelling. It is important to consider the individual characteristics and user behavior of each channel in order to develop the appropriate strategy and exploit the channel's full potential. If necessary, a social media agency can also provide support and help with the selection and implementation of strategies.
What are important key figures in social media marketing?Show More
As in all other areas of digital marketing, there are a considerable number of metrics in social media marketing. The most important metrics are as follows:
- Engagement Rate (ER) / Interaction Rate
- Return on Ad Spend (ROAS)
- (Potential) reach.
- Impressions vs. reach
- Contact price per thousand / cost-per-mille (CPM)
- Click-through rate (CTR)
- Cost per lead (CPL)