47 locations

in europe

about 25.000


European market leader

for professional artist products

Our task

Relaunch of the international boesner online store

With over 35 years of experience, boesner GmbH is considered the market leader for professional artists' supplies. The specialist retailer now operates around 47 branches in five European countries and a range of more than 25,000 articles. As the range of products and the awareness of the company continue to grow, the external presentation was to be optimized accordingly. With a uniform brand presence as well as an online shop, which should provide a first-class shopping experience for the target group. At the same time, it is important to standardize the different language presentations and thus simplify the editorial maintenance.

Awarded: German Design Award 2022

At the German Design Award 2022, our online shop for leguano received the Special Mention award. The agile online shop convinced the jury with its aesthetic imagery and high-quality design.

new online shop for boesner by sunzinet
new online shop for boesner from SUNZINET

Our solution

Multishop for boesner - with combination of Shopware Enterprise and TYPO3

Based on a combination of the shop system Shopware Enterprise and the content management system (CMS) TYPO3, we implemented a sustainable e-commerce solution - with unique image elements from the world of artists. All in all, this design in combination with the successful usability appeals directly to the boesner target group - true to the motto "Don't make me think!". The fully responsive frontend, individually developed for boesner, also supports the user experience across the board. The first successes have already been recorded: Now customers enjoy browsing through boesner's colorful range of products. No matter whether at home on the desktop or on the go on the smartphone.

And the retailer's employees are also benefiting from the relaunch, especially when it comes to managing the extensive content. With a special rights management of the CMS TYPO3, all boesner branches can now access and edit directly affected page areas. This means that the respective branches can update their events or job offers themselves - saving long internal coordination loops. Because now it is possible to adapt the content flexibly and spontaneously.

new online shop for boesner from SUNZINET

Form meets Function: SUNZINET develops over 15 plug-ins to extend the Shopware system

SUNZINET also took care of the complete integration of the Shopware system into the process and system landscape of the specialist retailer. Crucial here: a PIM system that ensures the central data maintenance of the product catalogue, which comprises almost 1,000 pages and four online languages. This also enables the smooth playout of the total of five country shops.

In addition, we added over 15 self-developed plug-ins to the Shopware system especially for this project. For example, we were able to technically implement the complex price rules, the automated updating of special offers, the expansion of the Enterprise Elastic Search for CMS content, or the option to play out certain product variants only in specific countries. Thus, the new boesner shop once again proves the success of our full-service approach: From consulting to the creation of a user-friendly concept and design to the technical implementation of the sophisticated software architecture, all measures come from our hand.

Take a look for yourself:

boesner boesner boesner boesner

In order to create a holistic appearance, several joint projects are scheduled for the next few months: For example, further process optimizations and digital marketing campaigns around the online shop. In this way, we will push the conversion rate and cross-selling and thus ensure a significant increase in sales.

About boesner

The company boesner was founded in 1982 and is today a leading European wholesaler and retailer for professional artists' supplies with locations in Germany, Austria, Switzerland, Denmark, Sweden and France. With more than 26.000 articles, the boesner product range offers a wide selection ranging from paints and brushes to picture frames and art books. The company has 40 branches, an international shipping service and a magazine and book publishing house (ars momentum Kunstverlag). The boesner GmbH holding + innovations is the superordinate organization of the boesner group of companies, providing central services for the branches.