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Lead expansion due to a new TYPO3 website
Founded in 1964, the American Institute For Foreign Study (AIFS) is one of the oldest and most respected cultural exchange organizations in the world. AIFS has numerous locations in over 15 countries and offers various cultural exchange programs for more than 50,000 participants annually. These programs include college study abroad, au pair placements, international internships, camp staff, high school studies, and travel and insurance services. Since its inception, more than one million students and teachers have participated in AIFS programs worldwide.
The Challenge
In order to inspire the young target group for the AIFS programs abroad and to be perceived as a premium provider for Educational Travel products, SUNZINET was to implement a website relaunch for AIFS. Further requirements: Improvement of user navigation and user experience.
Our Approach & Solution
Modern design and innovative mobile-first concept to generate more leads
Through the implementation of an Instagram feed, the user generated content is also brought more into focus. In addition, the AIFS community offers a platform for field reports, photos & blogs on the topic of international travel with AIFS. On the new website, users can now not only quickly find their perfect destination, but can also reminisce about their trip together!
