Berufswahlpass becomes berufswahlapp

Since 2018, a team of scientists and experts has been working on the digitization of the career choice passport to support students in identifying suitable professions. SUNZINET came on board in 2020 as a digitization partner to transform the aging analog catalog ("Berufswahlpass") into a mobile app, the ("berufswahlapp").

Federal Minister of Education and Research Bettina Stark-Watzinger on the berufswahlapp:

Addressing Strategy, Scaling, & Stakeholder Alignment Challenges

We faced several challenges in the realization of berufswahlapp:

• A motivating and binding brand & communication strategy had to be developed.
• The app had to be scalable to up to 5.1 million users. 
• A nationwide project, with stakeholders from politics, science and the youth of the country, had to be well structured.

Challenge accepted!

Deploying Gamification
for Optimal App Adoption & Engagement

Our goal was to find a solution where we could balance the expectations of the different stakeholders and achieve the best possible results for students and teachers.
Our strategy: test, test, test. 
Gamification and the latest design trends were used to gain attention and increase adoption. Technologies such as Go/Golang, Vue.js, domain-cut Self-Contained Systems, MinIO, and Keycloak were used in app development to ensure high scalability and user experience for students.

Elevating Nationwide Learning:
A Customized Student-Centric App

• The mobile app has been precisely tailored to the needs of students at all relevant grade levels
• The berufswahlapp guarantees pedagogically valuable material and an ad-free, individualized learning experience with its finger on the pulse.
• The app guarantees data protection and offers an inclusive user experience 
• The berufswahlapp was launched in eight states in the summer of 2022 
• Six other states are also showing great interest in launching the app.