App for career guidance for 5.1 million students

  • Services

    Brand Strategy

    UX & Product Design

    Mobile App Development

  • Technology





  • KPI

    Developed for 5.1 Million Users

  • year-icon
    Project Realized Year

Berufswahlpass becomes berufswahlapp

Since 2018, a team of scientists and experts has been working on the digitization of the career choice passport to support students in identifying suitable professions. SUNZINET came on board in 2020 as a digitization partner to transform the aging analog catalog ("Berufswahlpass") into a mobile app, the ("berufswahlapp").

Federal Minister of Education and Research Bettina Stark-Watzinger on the berufswahlapp:


Addressing Strategy, Scaling, & Stakeholder Alignment Challenges

We faced several challenges in the realization of berufswahlapp:

  • A motivating and binding brand & communication strategy had to be developed.
  • The app had to be scalable to up to 5.1 million users. 
  • A nationwide project, with stakeholders from politics, science and the youth of the country, had to be well structured.

Challenge accepted!


Deploying Gamification
for Optimal App Adoption & Engagement

Our goal was to find a solution where we could balance the expectations of the different stakeholders and achieve the best possible results for students and teachers.
Our strategy: test, test, test. 
Gamification and the latest design trends were used to gain attention and increase adoption. Technologies such as Go/Golang, Vue.js, domain-cut Self-Contained Systems, MinIO, and Keycloak were used in app development to ensure high scalability and user experience for students.


Elevating Nationwide Learning:
A Customized Student-Centric App

  • The mobile app has been precisely tailored to the needs of students at all relevant grade levels
  • The berufswahlapp guarantees pedagogically valuable material and an ad-free, individualized learning experience with its finger on the pulse.
  • The app guarantees data protection and offers an inclusive user experience 
  • The berufswahlapp was launched in eight states in the summer of 2022 
  • Six other states are also showing great interest in launching the app.


The app was awarded with the German Brand Award GOLD in the category "Excellence in Brand Strategy and Creation / Brand Communication - Web and Mobile".

Convinced by our implementation?

Let us talk to you personally about your digitization project!
Simply fill out the form and we'll get back to you, either by phone or with a proposed appointment.

Simona Mayer
Head of Business Development

0221 / 355 009 13