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As an agent of Daimler AG, RKG is today responsible for the sale of Mercedes-Benz passenger cars, commercial vehicles and buses in Bonn, in a large part of the Rhine-Sieg district and the district of Euskirchen, in the southern part of the district of Bergheim and in the north of the districts of Ahrweiler and Neuwied. RKG currently employs around 470 people and, with around 40 trainees in commercial and technical professions, is one of the largest training companies in Bonn.
Our task as lead agency for digital transformation was to unite the heterogeneous world of car dealerships and brands under the strong parent roof of RKG and in this way to optimally set up the web presence for the user. We convinced our customer RKG with our tidy web layouts and innovative ideas.
Content and design completely redesigned.
With significantly larger stage sliders and interactive graphics for the RKG services, the website offers the highest usability for the user. The large-scale location map with various filters provides a quick overview and introduction to RKG's brands and services. A user-friendly tool for arranging consultation, service and test drive appointments aims to increase leads and improve customer contact. After the relaunch is before the relaunch: we have not only defined key success indicators, but also ensure that they are met in the long term. The continuous improvement process is an important part of all our projects.