Rheinische Kraftwagengesellschaft mbH & Co. LIMITED PARTNERSHIP

Head office

Bonn

Employees

About 470

Experience

Successful on the market since 1927

The challenge

Our task as lead agency for digital transformation was to unite the heterogeneous world of car dealerships and brands under the strong parent roof of RKG and in this way to optimally set up the web presence for the user. We convinced our customer RKG with our tidy web layouts and innovative ideas.

RKG
RKG

Our solution

Strong visual world for strong brands

RKG Rheinische Kraftwagengesellschaft mbH & Co. primarily sells the Mercedes Benz brand as new and used cars and also offers Alfa Romeo, Jeep, Fiat and Abarth. The combination of emotional high-end photography and a modern design makes the website unique in its industry. The site is based on the latest TYPO3 version 8.7 LTS and is therefore state-of-the-art.

The company from Bonn now stands out qualitatively from its competitors and can pursue a clear lead generation strategy and positioning in the market. Through the integrated used car search, with an interface to mobile.de, every visitor will find exactly what he is looking for.

  • sunzinet for RKG
  • New website for RKG
  • Website relaunch for RKG
  • Content and layout

    completely redesigned

    RKG

    With significantly larger stage sliders and interactive graphics for the RKG services, the website offers maximum usability for the user. The extensive location map with various filters provides a quick overview and introduction to the brands and services of RKG. A user-friendly tool for arranging consultation, service and test drive appointments aims to increase leads and improve customer contact. After the relaunch is before the relaunch: We have not only defined key performance indicators, but also ensure that they are met in the long term. The continuous improvement process is an important part of all our projects.

    About RKG

    Today RKG is the representative of Daimler AG and responsible for the distribution of Mercedes-Benz passenger cars, commercial vehicles and buses in Bonn, in a large part of the Rhein-Sieg district and the district of Euskirchen, in the southern part of the district of Bergheim and in the north of the districts of Ahrweiler and Neuwied. RKG currently employs around 470 people and, with around 40 trainees in commercial and technical professions, is one of the largest training companies in Bonn.

    RKG
    RKG
    RKG