The Blueprint for Connecting Global Strategy with Local Teams

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Global communication, local content: 5 success factors for your editorial team

In today's global workplace, a one-size-fits-all communication strategy is a recipe for disengagement. While 77% of employees feel leadership doesn't communicate effectively, employees are 3.7x more likely to be engaged when they feel connected to their local culture. 

The secret? Empowering your local teams. This guide provides the actionable blueprint for building a scalable editorial network that turns local employees into your most powerful communication asset, bridging the gap between global strategy and local resonance.
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What to expect in our guide

This isn't just theory; it's a practical, step-by-step playbook. You’ll learn how to move beyond a centralized broadcast model to create a dynamic, engaged intranet that reflects your entire organization. We break down the five critical success factors for building, motivating, and sustaining a high-performing global editorial team. 

Whether you’re launching a new network or revitalizing an existing one, this guide will show you how to leverage local knowledge to drive global connection.

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  • Structure & Information Architecture: Learn how to design a scalable "hub-and-spoke" intranet model that creates order, empowers editors, and prevents chaos. 
  • Selection – Finding the Right Editors: Go beyond job titles to identify your hidden influencers and cultural ambassadors using a strategic recruitment methodology. 
  • Skillset – Define Clear Requirements: Equip your editors for success with a clear framework of the four essential pillars—from strategic intelligence to technical proficiency. 
  • Benefits – Highlight Purpose and Motivation: Architect a multi-layered value proposition that answers "What's in it for me?" and ensures long-term editor retention. 
  • Communication & Community: Discover how to build a resilient, self-sustaining community through structured onboarding, ongoing support, and peer-to-peer learning. 

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