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KPI
32 % increase in turnover
66 % more first-time buyers
400 % increase in average turnover per user
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Project Realized Year
2023
The store of the family business has been established in the city of Neuss since 1897. Nowadays, they also sell their lovingly curated and high-quality range of jewellery and watches in their online shop. For an even more modern and simple customer journey, we jointly implemented the switch from Shopware to Shopify.
The Project
Local and digital presence
Since the beginning of 2022, we've been working with the team at Badort on a unique digital brand presence. The focus is on an effective social media strategy.
To further enhance the buyer journey in the online store, we implemented a Shopify relaunch in 2023 in close collaboration with the customer's team
Our Approach
Relaunch support for a strong buyer journey
To ensure a smooth transition to Shopify for the online store, the SUNZINET E-Commerce team provided support in the following ways:
- Ongoing guidance during the transition to Shopify
- Domain migration
- Quality assurance and resolution of technical issues
- Cleaning up SEO hygiene factors
The Result
30% more online store revenue in just 8 weeks
The migration to Shopify proved to be highly profitable. Within a span of approximately eight weeks, the transition was successfully completed.
The numbers speak for themselves:
- A 32% increase in revenue (March 2023 v/s June 2023).
- +66% increase in first-time buyers
(May 2023 - June 2023 v/s July 2023 - August 2023) - A 400% increase in average revenue per user (May and June 2023 v/s July and August 2023).
However, the shop relaunch is just the beginning of our collaboration. Based on the new online store, we will also revise and further optimize the social media, CRM, SEA, and SEO strategies in the future. We look forward to jointly advancing the digital success of Juweler Badort.
