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The Customer
TecAlliance is the leading expert for data management and processes in the automotive aftermarket. In the 30 years of its existence, the company has developed an impressive range of services. Their digital offering spans vehicle and spare parts data through globally renowned TecDoc Catalogue, along with repair and maintenance information, digital order handling and fleet management solutions.
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KPIs
100% success rate for integration between systems
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Project Timeline
2 Months
The Goal
Creating a single source of truth for all Product details and breaking data-silos
TecAlliance, operating in a competitive B2B industry, needed an integrated digital solution to streamline its sales and marketing processes.
Their existing systems, which managed product information, were fragmented and disconnected. For instance, TecAlliance's teams take part in 20 international tradeshows annually. In these events, they primarily used their website and PowerPoint presentations for showcasing their products at industry events - a method that created data-silos and was no longer practical or convenient.
Therefore, we wanted to create a solution that enables efficient communication of product information among the teams. Thereby, empowering the sales and marketing teams with greater conversion potential to drive revenue growth.
The Project
Empower Sales, executives, and customers with accurate information for higher efficiency
We developed a Digital Products Portfolio that would serve as a single source of truth for product details for their teams - to enable better communication for their potential and existing customers.
This platform aimed to do the following:
- Develop a centralized, digital catalogue as a single source of truth, providing real-time updates and accurate product information.
- Ensure seamless integration of this digital tool with their existing systems, allowing for efficient data flow and communication during live presentations.
- Enable the Sales team to offer customizable options tailored to the specific needs of different event audiences, ensuring adaptability for various presentation scenarios.
- Provide stakeholders with sales analytics by tracking orders and inquiries made during presentations.
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We integrated Storyblok for content management, SendGrid for form submissions, and OKTA for secure login functionality. This integration ensured smooth data flow and communication between systems, improving efficiency across teams.
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By creating a centralized Digital Products Portfolio, we enabled the sales team to get accurate and updated product details in one place. This reduced manual workload, streamlined their sales and marketing processes, and facilitated easier management of their product portfolio.
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The Digital Portfolio Catalogue was designed to be fully customizable, allowing the client to tailor it to their unique needs. Additionally, it was built with scalability in mind, ensuring the solution could accommodate future growth and adapt to changes in business requirements.
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We implemented reporting and tracking features that allowed stakeholders to generate real-time reports, improving visibility into system performance and facilitating better decision-making.
Strategy & Implementation
What did we implement and why?
For this project, we chose Storyblok - a headless CMS system designed to provide flexible and efficient content management.
- It allowed TecAlliance to create, update, and distribute product information content in one place, and share it effortlessly across websites, apps and other platforms without extra work.
- Additionally, Storyblok offers features like visual editing, content versioning, and multi-language support to enhance the content creation and management process.
For frontend we used Nuxt.js - a progressive framework built on top of Vue.js, designed to create universal (server-side rendered) and single-page Vue applications.
- It simplifies the development of Vue applications by providing a robust structure, out-of-the-box configuration.
- Additionally, it's set of powerful features, such as Automatic code splitting, server-side rendering (SSR), and static site generation (SSG) enable SEO optimization.
They ensure faster page load times and deliver fully formed, crawlable content to search engines, which enhances indexing and user experience.
Nuxt.js also offers a module system that allows developers to extend the framework's capabilities with ease, making it suitable for a wide range of projects from small to enterprise-level applications.
Project timeline:
The Digital Product Portfolio ready within 2 months
Early Success Indicators
Since the Digital product portfolio's launch, we got the following feedback:
- Management Efficiency: The ease of adding and updating content across multiple languages by the customer.
- Adoption Rate: 2 months into implementation, the solution is successfully used by almost 100 stakeholders, demonstrating efficiency and user-friendly design.
Value Delivered to TecAlliance
The project delivered a robust and flexible Digital Products Portfolio that significantly reduced manual workloads, improved data accuracy, and ensured seamless communication across different systems.
Value delivered to the Key Stakeholders :
- Sales and Marketing Teams: By streamlining data management and communication processes, we empowered these teams to focus more on customer engagement and less on administrative tasks.
- IT Support and Maintenance Teams: The integration with OKTA and SendGrid ensured a secure and reliable platform that required minimal manual intervention.
- Executives and Decision-Makers: We implemented advanced tracking capabilities, allowing executives to monitor product performance through real-time reports. This provides the leadership with the insights needed for strategic decision-making.
- Customers: TecAlliance's Customers can also access product information via the portal. Plus, an integrated inquiry form allows direct submissions to the sales team, therefore improving the inquiry process.
Value delivered to TecAlliance's Business:
By implementing a centralized Digital Products Portfolio, SUNZINET enabled TecAlliance to:
- Improve Revenue Operations: The streamlined processes allowed the sales and marketing teams to work more efficiently, reducing overhead and enabling faster customer engagement. With accurate and up-to-date product information, customer inquiries were handled more swiftly, positively impacting revenue operations.
- Enhance Customer Experience: The integration of secure login via OKTA and the streamlined inquiry process (through SendGrid forms and QR codes) made it easier for customers to interact with the business, improving the overall customer journey and fostering stronger relationships.
- Enable Future Growth: The customizable and scalable nature of the platform ensured that the client could continue to expand their product portfolio and grow their operations without facing the limitations of an outdated system.
This solution not only addressed the client’s immediate needs but also set the foundation for long-term operational improvements and business growth.
In our customer's words
“We have been working with Storyblok for about 2 months now and we are delighted with this new CMS. It allows us to adapt the content of the different pages quickly and flexibly, and also duplicate content to take advantage of some of the assets to add new products to our catalogue in a very simple way. Thanks to the development that SUNZINET has done, we can edit the content and design of the tool in a very intuitive way and with visible results in real time. We are very satisfied with the result, and we hope to continue collaborating to improve the digital experience of our customers and partners.”
- Xavier Zafra TorresSenior Marketing Manager at TecAlliance
