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Hochschulrektorenkonferenz: the information portal hoch & weit
The Hochschulrektorenkonferenz (HRK) has launched the information portal hoch & weit - a portal for further education.
This is the first nationwide information portal for academic continuing education. It brings together all the further education courses offered by state and state-recognized German universities and helps interested parties, companies and HR managers to find the right continuing education course.
However, the core task of the project was the development of a target group-oriented social media campaign, with the aim to increase the awareness of hoch & weit.
Since the target groups are quite heterogeneous, a well-thought-out content strategy was needed that took into account the different tonality depending on the target group and channel.
The social media campaign generated over 13,000,000 impressions and almost 25,000 clicks in a period of just under two months. The awareness and reach of hoch & weit have been increased by the campaign.
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