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First-class project work is rewarded! We won the German Brand Award in the category "Excellence in Brand Strategy and Creation" for the brand relaunch of the Niedax Group. The award is given for the strongest campaigns, concepts and strategies in individual disciplines.
Award for realignment of Niedax Group into "One Niedax".
The goal of the brand relaunch for the Niedax Group: a high-quality brand experience that communicates the internationality and size of the global player with corresponding radiance. In doing so, the project team faced the challenge of transforming a decentralized brand structure and communication into a homogeneous whole. As a digital partner, SUNZINET developed an effective strategy for realigning the brand across all touchpoints under the communicative umbrella of "One Niedax".
Recognition for exceptional brand work and team performance
Incidentally, the collaboration with the client-side project team was also strong. We are happy and above all proud to have already achieved so much together. At this point, a big thank you to Niedax: It's fun to work with you and to keep opening up new potential. Here's to many more award-winning projects!
Birte Magenheimer (SUNZINET) & Sandra Merklinghaus (Niedax Group) received the German Brand Award on behalf of the project team in Berlin on June 15, 2023.
German Brand Award: The prize for successful brand management
Initiated by Germany's design and brand authority, judged by a top-class panel of experts from brand management and brand science: the German Brand Award is the award for successful brand management in Germany. It discovers, presents and awards unique brands and brand builders.
