Airlines hold a treasure trove of data: Every day, they gather vast amounts of information about their passengers – from birth dates and travel destinations to dietary preferences. In a modern CRM system, this data provides an excellent foundation for managing customer relationships and developing tailored marketing campaigns. 

However, LEAV Aviation, a young airline based in Cologne, struggled to fully capitalize on this potential. Various challenges prevented them from effectively utilizing their valuable customer information within their CRM. That's when they turned to SUNZINET. We assisted LEAV Aviation in: 

• Integrating customer data into their HubSpot CRM and using it strategically, 
• Optimizing processes across all areas of customer relationship management, 
• Significantly increasing the efficiency and success of their marketing, sales, and service departments. 

Inefficient and Uncoordinated CRM Processes

The limitations in utilizing customer data and HubSpot presented several challenges for LEAV Aviation: 

• Uncoordinated Marketing and Sales: Without a unified database, marketing and sales activities were not optimally aligned, complicating customer retention and acquisition. 
• Labor-Intensive Manual Data Management: Transferring customer data was done manually, which was time-consuming and prone to errors. 
• Inefficient Customer Relationship Management: Due to the lack of customer data, many CRM functions were underutilized, leading to inefficiencies and missed opportunities. 
• Insufficient Marketing Automation: Marketing processes were only minimally automated, negatively impacting the reach and conversion  rates of campaigns. 

Comprehensive Use of HubSpot Enhances Customer Relationship Management and Marketing Campaigns 

For optimal support of marketing, sales, and service processes, we tailored HubSpot according to the client's needs: 

• Precise Customer Segmentation: The extensive and up-to-date data from GO7 allowed us to create initial customer segments based on demographics, behaviors, and preferences. LEAV Aviation can now supply these segments with personalized information, maximizing success of any campaign. 
  
• Automated Marketing Campaigns: We also designed email templates and set up workflows for LEAV Aviation to send newsletters to its target groups automatically. Not  only does it increase campaign efficiency, but also ensures that potential customers are updated accordingly. 
  
• Special Feature – Automated Contract Creation: We enabled LEAV Aviation to assemble contracts in HubSpot with just a few clicks. We created appropriate contract templates and ensured the transfer of relevant customer information from Outlook. Automated contract creation saves a significant amount of time for the sales team  and reduces errors associated with manual processes. 
  
• Improved Lead Management: We established a comprehensive sales pipeline, allowing LEAV Aviation to efficiently guide leads from initial contact to closure. This pipeline provides a clear overview of each lead's progress and prioritizes the most critical sales opportunities. Follow-ups, reminders, and sales actions are partially automated, increasing the likelihood of a successful deal closing.
• Automated Service Emails: Our team set up workflows for customers to receive reminders about seat reservations, check-ins, and other to-dos at regular intervals. After the flight, they receive a customer satisfaction survey to further optimize service processes. This keeps passengers well-informed, contributing to their satisfaction and loyalty.