Digital Marketing Strategy

Digitalization offers opportunities without limits - but how can you use the marketing opportunities for your company? A strategic approach to digital marketing is the foundation for success in the digital world. Without a digital marketing strategy, you run the risk of wasting money and jeopardizing your own external perception. We support you in the creation and optimization of marketing strategies on an operational and strategic level with a holistic online marketing consulting.

Competitive advantages through strategic digital marketing

The business success of companies is directly related to the digital marketing strategy - also with your competitors. Our experts identify the right channels and the right messages to give you a direct competitive advantage. This makes you visible to your target groups and leaves the competition behind.

Would you like to benefit from the competitive advantages? Let our Digital Marketing Consultants advise you without obligation.

An excerpt of our customers

Bahlsen | sunzinet Digital Workplace Agentur Köln

FAZ Frankfurter Allgemeine Zeitung | sunzinet Digital Workplace Agentur Köln

Johannesbad Gruppe | sunzinet Digital Workplace Agentur Köln

EWV Energie- und Wasserversorgung | sunzinet Digital Workplace Agentur Köln

Current status, target groups and goals

Starting point for the digital marketing strategy are your company goals, marketing goals and your target groups. That's why our experts analyse your target groups in advance and work with you to define goals for digital marketing. To do this, we analyze your customers' data on online behavior. The target groups are the basis for the selection of marketing messages and marketing channels. We capture and manage the entire customer journey.

Strategic Planning of Digital Marketing

Based on the marketing objectives, we work with you to develop a mature marketing plan. Together with you, we define short- and long-term goals, secure the associated tracking, create a media plan and agree a first roadmap. We focus on the optimal mix to reach your target group. In short, strategic planning is inevitable in order to control and monitor all activities.

Holistic Marketing Consulting: Understanding Internal Processes

The strategic orientation of digital marketing also includes a functioning processing of generated contacts. These processes differ depending on the business model. This can include a functioning CRM process with connected marketing automation or e-commerce processes such as order processing.

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Performing, observing, learning, repeating

The following applies to all digital marketing measures: No amount of good planning is perfect. It is our goal and our claim to learn with each measure. The previously defined KPIs are decisive for the evaluation of success and failure. In this way, we make the best possible use of opportunities for your company and develop potential. This also includes a controlled testing process.