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Lufthansa AirPlus Service Cards GmbH is a globally operating company specializing in business travel management and payment solutions. They offer customized solutions that help companies streamline their business travel processes and control associated costs. With their innovative payment solutions and services, AirPlus has earned a reputation as a trusted partner for global business travel management.
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Technology
LinkedIn Ads
Google Ads
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KPIs
Increase in qualified leads by +48% compared to the previous year
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Project start
2022
The Project
More Leads, More Success in International Markets
In 2022, Lufthansa AirPlus Service Cards GmbH sought our assistance to establish a presence in six source markets (DACH, Italy, France, BENELUX, Scandinavia, and the UK) and achieve the following goals:
- Create a "wow" effect
- Make Airplus perceived as a 'Big player' in the market.
- Differentiate itself from its competitors.
To achieve their goals, we set the following objectives:
- Increase revenue
- Lead generation (B2V customers, partners, and employees).
- Enhance visibility in search engines and other online channels.
Our Approach
Utilizing Performance marketing to accelerate brand awareness and lead generation process
To strengthen the brand awareness of AirPlus in 6 international markets, we decided to implement a comprehensive performance marketing strategy alongside a website relaunch.
The performance marketing efforts for AirPlus included:
- Funnel Campaigns on Google and LinkedIn: We designed specific campaigns based on the See-Think-Do-Care model to engage AirPlus International's target audiences throughout their entire customer journey and deliver the right messages at the right time.
- Google (Search & Display) and LinkedIn (Single Image, Video & Lead Gen Ad): We utilized both Google and LinkedIn to reach AirPlus International's target audiences with a variety of ad formats.
- A/B Testing with Data-Driven Optimizations: Through ongoing A/B testing, we continuously optimized the campaigns to achieve the best results.
- Keyword & Interest Targeting: We implemented targeted keyword and interest targeting strategies to ensure that the ads were seen by the right users.
Video ad to generate B2B customers. Played out in 6 multinational focus regions
Our Results
Strong Market Position across 6 countries
Our performance marketing campaigns for AirPlus has yielded the following results:*
- 48% Increase in Qualified Leads: Our strategy for targeting the audience and generating qualified leads resulted in revenue growth for AirPlus.
- 44% Increase in LinkedIn Lead Gen Ads Conversion Rate: The LinkedIn Lead Gen campaign successfully filled AirPlus's lead funnel with high-quality leads, strengthening AirPlus's international market position.
- 49% Higher Click-Through Rate (CTR): The increase in click-through rate reflects the positive response of our content to AirPlus's target audience across international markets.
- 15% Reduction in Cost per Lead: This metric highlights the efficiency of our marketing strategy, allowing AirPlus to allocate resources more effectively and gain a competitive advantage.
In summary, we leveraged performance marketing campaigns in conjunction with a website relaunch to accelerate lead generation, expand AirPlus's market positioning, and enhance visibility in online channels. This has contributed to AirPlus being perceived as an even more significant player in the competition.
*Comparing August 2021 - February 2022 to August 2022 - February 2023.
